223: How to Build in Public Without Revealing Too Much

The Bootstrapped Founder

06/09/23

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16m

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Sharing your journey as an entrepreneur can be scary, but it's a great way to connect with your audience and demonstrate your expertise. Let's explore the difference between sharing business insights and trade secrets, and construct a Share/Don't Share list to help you decide what to share with your audience.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/how-to-build-in-public-without-revealing-too-much/

The podcast episode: https://share.transistor.fm/s/9ed43fa8

The video: https://youtu.be/iq_DetrM-DE

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn

Previous Episode

222: Joe Masilotti — Building in Public and Monetizing Open Source

June 7, 2023

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58m

Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.

The blog post: https://thebootstrappedfounder.com/joe-masilotti-building-in-public-and-monetizing-open-source

The podcast episode: https://share.transistor.fm/s/ebd473b8

The video: https://youtu.be/uxfUZ31QYGY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

(00:00) - Introduction
(04:00) - B2B vs. B2C
(08:12) - How to monetize?
(14:24) - Reverse job boards
(19:27) - Coding in public.
(25:06) - Transparency
(32:23) - Monetizing open source projects
(37:57) - Selling the business
(44:48) - The ideal future
(49:25) - Overlap between marketing and cold email marketing
(56:30) - Building in public and empowering people

Next Episode

224: Dr. Julie Gurner — Founder Mental Health 101

June 14, 2023

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57m

"Imposter syndrome isn’t just a moment of self-doubt — it’s all-encompassing. It prevents founders from taking action, from taking a risk in the first place."

This week, Dr. Julie Gurner shares with me how high performers combat the challenges founders commonly face. She’s a performance coach and Doctor of Psychology. We’ll talk about dealing with imposter syndrome, burnout, how to deal with the avalanche of advice on Twitter, and why it is so hard for founders to cope with stress.

The blog post: https://thebootstrappedfounder.com/dr-julie-gurner-founder-mental-health-101/

The podcast episode: https://share.transistor.fm/s/bb3e42ca

The video: https://youtu.be/RjIZ8g0sxZw

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com