222: Joe Masilotti — Building in Public and Monetizing Open Source
The Bootstrapped Founder
06/07/23
•58m
About
Comments
Featured In
Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.
The blog post: https://thebootstrappedfounder.com/joe-masilotti-building-in-public-and-monetizing-open-source
The podcast episode: https://share.transistor.fm/s/ebd473b8
The video: https://youtu.be/uxfUZ31QYGY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
- (00:00) - Introduction
- (04:00) - B2B vs. B2C
- (08:12) - How to monetize?
- (14:24) - Reverse job boards
- (19:27) - Coding in public.
- (25:06) - Transparency
- (32:23) - Monetizing open source projects
- (37:57) - Selling the business
- (44:48) - The ideal future
- (49:25) - Overlap between marketing and cold email marketing
- (56:30) - Building in public and empowering people
Previous Episode
If you're an entrepreneur looking to start a digital business, you might be tempted to aim for a "forever business" right from the start. However, pursuing this approach can be dangerous. Today, you'll learn how to navigate the rapidly evolving landscape of digital entrepreneurship, build successful businesses that serve your customers and owners, and avoid the pitfalls of pursuing a "forever business" from day one.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/why-entrepreneurs-are-choosing-short-lived-businesses-over-forever-businesses
The podcast episode: https://share.transistor.fm/s/e1eb3929
The video: https://youtu.be/lzYc5ArzTsw
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Pinto Financial. Check out their demo!
Next Episode
223: How to Build in Public Without Revealing Too Much
June 9, 2023
•16m
Sharing your journey as an entrepreneur can be scary, but it's a great way to connect with your audience and demonstrate your expertise. Let's explore the difference between sharing business insights and trade secrets, and construct a Share/Don't Share list to help you decide what to share with your audience.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/how-to-build-in-public-without-revealing-too-much/
The podcast episode: https://share.transistor.fm/s/9ed43fa8
The video: https://youtu.be/iq_DetrM-DE
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn
If you like this episode you’ll love
Promoted