187: Negative Reviews are Good for You
The Bootstrapped Founder
02/03/23
•7m
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Negative reviews are an important part of the customer experience, as they provide valuable feedback to creators about how their product or service is being perceived.
Reviews can be a source of frustration for founders, as they may not reflect the quality of the work, but rather the disconnect between the customer's expectation and the reality of the product.
It is important for creators to stay mindful of how they position their products in the marketplace and ensure that their messaging aligns with the customer's experience.
00:00:00 Negative Reviews
00:01:11 Reality vs Expectation
00:02:43 Positioning Errors
The blog post: https://thebootstrappedfounder.com/negative-reviews-are-good-for-you/
The podcast episode: https://share.transistor.fm/s/46b3421d
The video: https://www.youtube.com/watch?v=fulkEU1JAVU
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Drata.
Previous Episode
186: Brennan Dunn — Mastering Email Marketing
February 1, 2023
•62m
Brennan shares the secrets to using emails to build relationships and increase your revenue.
Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan.
00:00:00 Brennan Dunn
00:00:48 What is up with email clients?
00:05:05 Integrating with large platforms
00:08:34 Maybe build a competitor?
00:12:12 Emails and metadata
00:16:20 Email personalization and how it works
00:22:07 How do you get started with this?
00:25:28 Focusing time and effort on certain platforms
00:31:24 The difference between an email list and a newsletter
00:36:30 The importance of segmentation
00:41:06 Use segmentation to increase your list
00:48:56 Customer centric marketing
00:54:24 Is email the right medium to de-risk?
00:59:20 Don’t over-saturate
- Mastering Email Marketing with Brennan Dunn
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Next Episode
188: KP — Building an Authentic Personal Brand
February 8, 2023
•61m
KP talks about building in public, sharing your journey, and becoming a respected community member.
Today, I’m talking to KP — the build-in-public guy. KP has been a pillar of the indie hacker community, and we talk about how to involve yourself, empower others, and eventually build a community around your personal brand and the things you care about. Here’s KP.
00:00:00 KP’s founder hotline
00:04:32 The struggle beneath success
00:12:11 The connection between teacher and student
00:16:26 Sharing what you know
00:19:18 The importance of staying in the community
00:23:28 Serial entrepreneurship is severely misunderstood
00:29:46 An iterative approach to learning
00:33:38 Removing yourself from your ask
00:37:14 Sales and trust
00:42:21 The fear of losing your market
00:49:23 The importance of having a mindset of “I’m not the XYZ guy”
00:55:12 Quality doesn't matter as much as we think
- Building an Authentic Personal Brand with KP
- Find your Following, my Twitter course — now including Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
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