186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
02/01/23
•62m
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Brennan shares the secrets to using emails to build relationships and increase your revenue.
Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan.
00:00:00 Brennan Dunn
00:00:48 What is up with email clients?
00:05:05 Integrating with large platforms
00:08:34 Maybe build a competitor?
00:12:12 Emails and metadata
00:16:20 Email personalization and how it works
00:22:07 How do you get started with this?
00:25:28 Focusing time and effort on certain platforms
00:31:24 The difference between an email list and a newsletter
00:36:30 The importance of segmentation
00:41:06 Use segmentation to increase your list
00:48:56 Customer centric marketing
00:54:24 Is email the right medium to de-risk?
00:59:20 Don’t over-saturate
- Mastering Email Marketing with Brennan Dunn
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Previous Episode
185: The Monkey and the Pedestal
January 27, 2023
•8m
To increase your chances of success as an entrepreneur, think outside the box and expand your opportunity surface. This can be achieved by embracing activities that don't scale, diversifying inputs, and taking small steps toward achieving your goals. These strategies will help you create valuable connections, build strong relationships and gain valuable insights that will lead to success.
00:00:00 Laura's journey
00:01:10 The parable of the monkey and the pedestal.
00:02:28 A cultural problem
00:03:36 Reflecting on the monkey
- The Monkey and the Pedestal
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
If you're interested in Descript, go and check it out here.
Next Episode
187: Negative Reviews are Good for You
February 3, 2023
•7m
Negative reviews are an important part of the customer experience, as they provide valuable feedback to creators about how their product or service is being perceived.
Reviews can be a source of frustration for founders, as they may not reflect the quality of the work, but rather the disconnect between the customer's expectation and the reality of the product.
It is important for creators to stay mindful of how they position their products in the marketplace and ensure that their messaging aligns with the customer's experience.
00:00:00 Negative Reviews
00:01:11 Reality vs Expectation
00:02:43 Positioning Errors
The blog post: https://thebootstrappedfounder.com/negative-reviews-are-good-for-you/
The podcast episode: https://share.transistor.fm/s/46b3421d
The video: https://www.youtube.com/watch?v=fulkEU1JAVU
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Drata.
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