188: KP — Building an Authentic Personal Brand
The Bootstrapped Founder
02/08/23
•61m
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KP talks about building in public, sharing your journey, and becoming a respected community member.
Today, I’m talking to KP — the build-in-public guy. KP has been a pillar of the indie hacker community, and we talk about how to involve yourself, empower others, and eventually build a community around your personal brand and the things you care about. Here’s KP.
00:00:00 KP’s founder hotline
00:04:32 The struggle beneath success
00:12:11 The connection between teacher and student
00:16:26 Sharing what you know
00:19:18 The importance of staying in the community
00:23:28 Serial entrepreneurship is severely misunderstood
00:29:46 An iterative approach to learning
00:33:38 Removing yourself from your ask
00:37:14 Sales and trust
00:42:21 The fear of losing your market
00:49:23 The importance of having a mindset of “I’m not the XYZ guy”
00:55:12 Quality doesn't matter as much as we think
- Building an Authentic Personal Brand with KP
- Find your Following, my Twitter course — now including Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Previous Episode
187: Negative Reviews are Good for You
February 3, 2023
•7m
Negative reviews are an important part of the customer experience, as they provide valuable feedback to creators about how their product or service is being perceived.
Reviews can be a source of frustration for founders, as they may not reflect the quality of the work, but rather the disconnect between the customer's expectation and the reality of the product.
It is important for creators to stay mindful of how they position their products in the marketplace and ensure that their messaging aligns with the customer's experience.
00:00:00 Negative Reviews
00:01:11 Reality vs Expectation
00:02:43 Positioning Errors
The blog post: https://thebootstrappedfounder.com/negative-reviews-are-good-for-you/
The podcast episode: https://share.transistor.fm/s/46b3421d
The video: https://www.youtube.com/watch?v=fulkEU1JAVU
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Drata.
Next Episode
189: Be The Kindest Person in the Room
February 10, 2023
•11m
Arvid talks about how applied kindness builds a brand and an audience.
In a hostile world, many founders isolate themselves, but this isn't sustainable. Kindness changes the world, so be honest when self-promoting and set boundaries with hostility. Kindness can be seen in every aspect of life, creating a cycle of positive change.
The blog post: https://thebootstrappedfounder.com/be-the-kindest-person-in-the-room/
The podcast episode: https://share.transistor.fm/s/0f9109d5
The video: https://www.youtube.com/watch?v=IY3xrnn82Qg
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
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