185: The Monkey and the Pedestal
The Bootstrapped Founder
01/27/23
•8m
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To increase your chances of success as an entrepreneur, think outside the box and expand your opportunity surface. This can be achieved by embracing activities that don't scale, diversifying inputs, and taking small steps toward achieving your goals. These strategies will help you create valuable connections, build strong relationships and gain valuable insights that will lead to success.
00:00:00 Laura's journey
00:01:10 The parable of the monkey and the pedestal.
00:02:28 A cultural problem
00:03:36 Reflecting on the monkey
- The Monkey and the Pedestal
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
If you're interested in Descript, go and check it out here.
Previous Episode
184: Laura Elizabeth — Building Software Products As a Non-Technical Founder
January 25, 2023
•60m
Today, I’m talking to Laura Elizabeth. She co-hosts the Non-Tech Founders podcast and runs several products as a non-technical founder. We talk about outsourcing, trust, and building an audience around your business. Here’s Laura!
00:00:00 Laura Elizabeth
00:02:10 Running a non-technical founder podcast
00:09:28 Hiring the right people
00:12:14 Hiring people who can do something you can't
00:17:27 Being able to do everything is both awesome and frightening
00:20:13 Experimenting with different modes of delegating
00:25:45 Establishing an internal process for your business
00:30:00 On Phrasing
00:36:30 The importance of having a mentor
00:42:04 Providing the fertile ground for luck to strike
00:45:04 The hardest part is overcoming your inner demon
00:52:56 Why it's good to have an expert for website personalization
00:56:33 Where you can follow Laura
- Building Software Products As a Non-Technical Founder With Laura Elizabeth- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Next Episode
186: Brennan Dunn — Mastering Email Marketing
February 1, 2023
•62m
Brennan shares the secrets to using emails to build relationships and increase your revenue.
Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan.
00:00:00 Brennan Dunn
00:00:48 What is up with email clients?
00:05:05 Integrating with large platforms
00:08:34 Maybe build a competitor?
00:12:12 Emails and metadata
00:16:20 Email personalization and how it works
00:22:07 How do you get started with this?
00:25:28 Focusing time and effort on certain platforms
00:31:24 The difference between an email list and a newsletter
00:36:30 The importance of segmentation
00:41:06 Use segmentation to increase your list
00:48:56 Customer centric marketing
00:54:24 Is email the right medium to de-risk?
00:59:20 Don’t over-saturate
- Mastering Email Marketing with Brennan Dunn
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
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