175: Realistic Building in Public for Introverted Founders
The Bootstrapped Founder
12/23/22
•15m
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Sharing your work and process in public can be difficult for introverted entrepreneurs and creators, but it can help build credibility and trust with your audience, gather valuable feedback and insights, and even lead to new opportunities. Tips for sharing in public include reframing why you do it, taking it slow and steady, breaking it into small chunks, scheduling posts, and engaging in conversations. Setting specific goals for the amount of sharing you want to do each week or month can help you stay on track.
- Realistic Building in Public for Introverted Founders
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Previous Episode
174: Ana Bibikova — The Introvert Superpower
December 21, 2022
•54m
Today, I’m talking to Ana Bibikova, a defender and cheerleader for introverts in entrepreneurship. Ana knows what it means to be skeptical of loud and salesy marketing tactics. They might work great for extroverts, but not so much for the quiet types. Today, we’ll talk about how you can build a public-facing brand without resorting to all the obnoxious and much-too in-your-face tactics. We’ll talk about being introverted, working with introverts, and serving introverts. Here’s Ana.
00:00:00 Entrepreneurship and Introversion
00:10:13 Growing up being introverted without knowing what it is
00:16:57 A History of Introversion
00:22:49 The loud and shouty approach to social media
00:27:33 How do you stay quiet when you’re selling?
00:34:07 You’re the magnet for signals from the people around you
00:42:45 How to do self-promotion as an introvert vs. an extrovert
00:49:03 You attract what you put out, not what you say
This episode is sponsored by MicroAcquire.
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Next Episode
176: Jay Clouse — Creative Commitments
December 28, 2022
•57m
Today, I’m talking to Jay Clouse, a creative entrepreneur, and all-around amazing human being. We’re talking about keeping it all together as a solo creator, what makes a personal brand work, and how important authenticity is in building an audience.
00:00:00 What to do about all the attention-grabbing out there
00:05:00 A trust-based paradigm for your work
00:12:15 The importance of being a human being and not a brand
00:18:11 Challenges of aligning all of your projects under one umbrella.
00:23:02 Can you even find good names at the start?
00:28:57 The importance of having a backlog of ideas.
00:32:37 Will I ever get to this level of quality?
00:37:05 Choosing priorities
00:43:11 The mechanics of building community & building relationships with people
00:46:15 Teaching sentient beings to do things that are good for them (and good for you)
00:50:42 An audience is like an insurance policy
- Creative Commitments with Jay Clouse
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
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