176: Jay Clouse — Creative Commitments
The Bootstrapped Founder
12/28/22
•57m
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Today, I’m talking to Jay Clouse, a creative entrepreneur, and all-around amazing human being. We’re talking about keeping it all together as a solo creator, what makes a personal brand work, and how important authenticity is in building an audience.
00:00:00 What to do about all the attention-grabbing out there
00:05:00 A trust-based paradigm for your work
00:12:15 The importance of being a human being and not a brand
00:18:11 Challenges of aligning all of your projects under one umbrella.
00:23:02 Can you even find good names at the start?
00:28:57 The importance of having a backlog of ideas.
00:32:37 Will I ever get to this level of quality?
00:37:05 Choosing priorities
00:43:11 The mechanics of building community & building relationships with people
00:46:15 Teaching sentient beings to do things that are good for them (and good for you)
00:50:42 An audience is like an insurance policy
- Creative Commitments with Jay Clouse
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Previous Episode
175: Realistic Building in Public for Introverted Founders
December 23, 2022
•15m
Sharing your work and process in public can be difficult for introverted entrepreneurs and creators, but it can help build credibility and trust with your audience, gather valuable feedback and insights, and even lead to new opportunities. Tips for sharing in public include reframing why you do it, taking it slow and steady, breaking it into small chunks, scheduling posts, and engaging in conversations. Setting specific goals for the amount of sharing you want to do each week or month can help you stay on track.
- Realistic Building in Public for Introverted Founders
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
Next Episode
177: Diversify Your Creator Portfolio
December 30, 2022
•13m
As a creative entrepreneur, it is important to diversify your portfolio and have multiple projects in progress in order to reach a wider audience, stabilize income streams, and protect yourself from the risks associated with relying on any one platform. In order to do this, it is essential to own the means of communication with your audience, such as through a newsletter or blog, and to repurpose content for different formats. Additionally, it is important to collaborate with other creators, use social media to drive traffic to your own platform, and focus on building a community rather than just an audience. Finally, it is essential to regularly back up your work and data in order to protect yourself from being de-platformed.
- Diversify Your Creator Portfolio
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
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