174: Ana Bibikova — The Introvert Superpower
The Bootstrapped Founder
12/21/22
•54m
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Today, I’m talking to Ana Bibikova, a defender and cheerleader for introverts in entrepreneurship. Ana knows what it means to be skeptical of loud and salesy marketing tactics. They might work great for extroverts, but not so much for the quiet types. Today, we’ll talk about how you can build a public-facing brand without resorting to all the obnoxious and much-too in-your-face tactics. We’ll talk about being introverted, working with introverts, and serving introverts. Here’s Ana.
00:00:00 Entrepreneurship and Introversion
00:10:13 Growing up being introverted without knowing what it is
00:16:57 A History of Introversion
00:22:49 The loud and shouty approach to social media
00:27:33 How do you stay quiet when you’re selling?
00:34:07 You’re the magnet for signals from the people around you
00:42:45 How to do self-promotion as an introvert vs. an extrovert
00:49:03 You attract what you put out, not what you say
This episode is sponsored by MicroAcquire.
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[Bonus] Sahil Lavingia — Gumroad’s Pricing Disaster
December 20, 2022
•66m
Yesterday, the creator economy learned that Gumroad, a platform where creators have been building their businesses by selling their services and products, increased their prices significantly. That caused a lot of backlash in the community, with people threatening to switch to other platforms and criticizing how the price hike was communicated. It’s been an intense topic of community discussion.
Today, I am talking to Sahil, the CEO of Gumroad, about what prompted this change, what happened to cause such a stir, and where Gumroad is heading in the future. Here’s Sahil.
Next Episode
175: Realistic Building in Public for Introverted Founders
December 23, 2022
•15m
Sharing your work and process in public can be difficult for introverted entrepreneurs and creators, but it can help build credibility and trust with your audience, gather valuable feedback and insights, and even lead to new opportunities. Tips for sharing in public include reframing why you do it, taking it slow and steady, breaking it into small chunks, scheduling posts, and engaging in conversations. Setting specific goals for the amount of sharing you want to do each week or month can help you stay on track.
- Realistic Building in Public for Introverted Founders
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship
This episode is sponsored by MicroAcquire.
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