Getting Back Into Guest Experience & Storytelling

Slick Talk: The Hospitality Podcast

09/01/21

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38m

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Samantha Hardcastle, founder of The Storied Experience and Amore Social, brings a decade of marketing strategy & storytelling to hospitality properties and destinations worldwide. Her passion-driven mission is to transform the way we travel and infuse each moment with more meaning, purpose, and magic.

After a not-so-pleasant hotel stay a few years back, Samantha started her journey of exploring guest experience design with Cornell in 2018. Her creative marketing background, immense curiosity about other cultures, and empathetic understanding of today’s traveler serve her as she seeks to help hospitality hosts elevate their guest experience and stand out.

Samantha’s vision is to combine her unique perspective on storytelling with aesthetic & emotional intelligence, positive design & psychology, wellbeing, and human behavior to build out programming and spaces for properties that are enriching and personality-packed. Her online course, the Spark 5-Star Success Pathway, dives deep into her years of research and strategies. Use code to SLICKTALK get 20% off.

As a property manager, business owner, and entrepreneur, you already have so much to do in a 24 hour time period. Don’t let the worry of your property being damaged and focus back on growing your business with Safely! Safely is a proud sponsor and I love that I can use them for my business to ensure my properties are safe, protected and my homeowners know that I think of their asset as my asset too! Go to Safely.com and sign up today and let them know Wil sent you!

Our show partners at Operto are the leading solution for operators to enhance their operations by integrating with your property management software and making sure all smart devices create a contactless guest experience while streamlining operations. Check them out on their website, send me a message or just let them know Wil sent you and you’ll be in great hands!

This episode is also sponsored by Jetstream! Jetstream is a full service hospitality solution with a powerful team behind it! To learn more about Jetstream, just click this link!

In this episode, we explore:

02:10 - Background of the guest

06:13 - Creating Real Expectations with the guest

08:47 - Areas of Inspirations

11:42 - How Covid affects Marketing

15:59 - Relying on Positive Psychology and positive designs

21:14 - Guest’s Experiences

25:07 - Storytelling

30:25 - Importance of knowing your values and personality

Connecting with the Guest:

Website: http://thestoriedexperience.com/

Website: http://fivestarpathway.com/

Instagram: https://www.instagram.com/samanthahardcastle_/

LinkedIn: https://www.linkedin.com/in/skhardcastle/

Email: hello@thestoriedexperience.com

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Mid Roll Ad - 18:32

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

What It Really Takes To Operate A Safe Vacation Rental with Justin Ford

August 25, 2021

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48m

Justin Ford is the Director of Safety & Certification Programs at Breezeway; where he is helping property managers and owners maintain the safety of short-term rental properties. An international short-term term rental safety expert, Justin was the first to elevate awareness of safety in short-term rentals back in 2013.

Prior to Breezeway, Justin co-founded On the Water in Maine in 2006 and grew the company into the highest-grossing vacation rental company in New England. A former member of the US Coast Guard and a firefighter, Justin travels worldwide to share his industry expertise on short-term rental safety.

Risk is something we can’t avoid and you know this! But... you can sure minimize your risk when it comes to putting things in place like NoiseAware & Safely.com! Safely have you, your guests, and your homeowner covered if anything goes wrong or gets damaged and guess what!? By having a NoiseAware device in your homes, you’ll have everything you need in order to have peace of mind!

This episode is also sponsored by our friends at Breezeway! Check out this link to learn more!

In this episode, we explore:

03:25 - Background of the guest

06:24 - Convincing the waterfront owners

09:49 - Safety Training Course

13:48 - Challenges of creating the course

16:24 - Top Claims in Insurance Company

20:31 - Successful ways to overcome incidents

24:12 - What is Safety Training Course

30:28 - Marketing Tricks

35:54 - Breezeway’s Mission

40:06 - Why Rentals are not considered safe

Connecting with the Guest:

Facebook: https://www.facebook.com/shorttermrentalsafety

Website: https://www.breezeway.io/safety-app

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

The Best Ways To Grow Your STR Inventory

September 8, 2021

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57m

Brooke Pfautz is one of the industry's foremost experts in growing vacation rental inventory. He got his start in the industry 14 years ago when he founded Vantage Resort Realty in Ocean City, MD and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a Chief Business Development Officer in multiple destinations. Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies in the country. Today, Brooke leads Vintory, the 1st and only CRM & Sales and Marketing automation platform designed exclusively for Vacation Rental Managers to grow their inventory. At Vintory, a team of over 50 growth experts are laser focused on one thing: helping VRMs hit or exceed their growth goals.

This episode is sponsored by Hostfully & Operto! Running a great property management company means you need a great property management platform and the ability to give automated access to your guests so you don’t waste your time doing things manually all the time! Upgrade your tech-stack and get this dynamic duo to power your business!

This episode is also sponsored by Jetstream! Jetstream is a full-service hospitality solution with a powerful team behind it! To learn more about Jetstream, just click this link!

In this episode, we explore:

03:46 - Brookes Background

08:46 - Finding more qualified properties

09:48 - Good vs Bad Mailing Campaign

11:26 - Increasing bookings and reservations

15:23 - Top 5 Hacks for Vacation Rental Manager

19:51 - Why do we need data scientists?

26:05 - How will you know if the data is useful?

33:36 - Direct Mail

37:53 - What makes people not throw direct mails

40:38 - Custom Audiences

42:39 - What is IP targeting?