The Best Ways To Grow Your STR Inventory

Slick Talk: The Hospitality Podcast

09/08/21

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57m

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Brooke Pfautz is one of the industry's foremost experts in growing vacation rental inventory. He got his start in the industry 14 years ago when he founded Vantage Resort Realty in Ocean City, MD and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a Chief Business Development Officer in multiple destinations. Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies in the country. Today, Brooke leads Vintory, the 1st and only CRM & Sales and Marketing automation platform designed exclusively for Vacation Rental Managers to grow their inventory. At Vintory, a team of over 50 growth experts are laser focused on one thing: helping VRMs hit or exceed their growth goals.

This episode is sponsored by Hostfully & Operto! Running a great property management company means you need a great property management platform and the ability to give automated access to your guests so you don’t waste your time doing things manually all the time! Upgrade your tech-stack and get this dynamic duo to power your business!

This episode is also sponsored by Jetstream! Jetstream is a full-service hospitality solution with a powerful team behind it! To learn more about Jetstream, just click this link!

In this episode, we explore:

03:46 - Brookes Background

08:46 - Finding more qualified properties

09:48 - Good vs Bad Mailing Campaign

11:26 - Increasing bookings and reservations

15:23 - Top 5 Hacks for Vacation Rental Manager

19:51 - Why do we need data scientists?

26:05 - How will you know if the data is useful?

33:36 - Direct Mail

37:53 - What makes people not throw direct mails

40:38 - Custom Audiences

42:39 - What is IP targeting?

45:26 - Direct Mail Retargeting

49:01 - Determining the Value of a proper portfolio

Connecting with the Guest:

Facebook: https://www.facebook.com/vintoryhq/

LinkedIn: https://www.linkedin.com/company/vintory

Twitter: https://twitter.com/vintoryHQ

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Mid Roll Ad - 24:34

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Previous Episode

Getting Back Into Guest Experience & Storytelling

September 1, 2021

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38m

Samantha Hardcastle, founder of The Storied Experience and Amore Social, brings a decade of marketing strategy & storytelling to hospitality properties and destinations worldwide. Her passion-driven mission is to transform the way we travel and infuse each moment with more meaning, purpose, and magic.

After a not-so-pleasant hotel stay a few years back, Samantha started her journey of exploring guest experience design with Cornell in 2018. Her creative marketing background, immense curiosity about other cultures, and empathetic understanding of today’s traveler serve her as she seeks to help hospitality hosts elevate their guest experience and stand out.

Samantha’s vision is to combine her unique perspective on storytelling with aesthetic & emotional intelligence, positive design & psychology, wellbeing, and human behavior to build out programming and spaces for properties that are enriching and personality-packed. Her online course, the Spark 5-Star Success Pathway, dives deep into her years of research and strategies. Use code to SLICKTALK get 20% off.

As a property manager, business owner, and entrepreneur, you already have so much to do in a 24 hour time period. Don’t let the worry of your property being damaged and focus back on growing your business with Safely! Safely is a proud sponsor and I love that I can use them for my business to ensure my properties are safe, protected and my homeowners know that I think of their asset as my asset too! Go to Safely.com and sign up today and let them know Wil sent you!

Our show partners at Operto are the leading solution for operators to enhance their operations by integrating with your property management software and making sure all smart devices create a contactless guest experience while streamlining operations. Check them out on their website, send me a message or just let them know Wil sent you and you’ll be in great hands!

This episode is also sponsored by Jetstream! Jetstream is a full service hospitality solution with a powerful team behind it! To learn more about Jetstream, just click this link!

In this episode, we explore:

02:10 - Background of the guest

06:13 - Creating Real Expectations with the guest

08:47 - Areas of Inspirations

11:42 - How Covid affects Marketing

15:59 - Relying on Positive Psychology and positive designs

21:14 - Guest’s Experiences

25:07 - Storytelling

30:25 - Importance of knowing your values and personality

Connecting with the Guest:

Website: http://thestoriedexperience.com/

Website: http://fivestarpathway.com/

Instagram: https://www.instagram.com/samanthahardcastle_/

LinkedIn: https://www.linkedin.com/in/skhardcastle/

Email: hello@thestoriedexperience.com

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Mid Roll Ad - 18:32

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Building A Brand From Top To Bottom with Alex Husner, Condo-World

September 15, 2021

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47m

Alex has led the strategic marketing and business development efforts for Condo-World since 2009. She manages a team that has grown the company from a local vacation rental business into a nationally recognized condo marketing and technology enterprise. Alex has a passion for developing strategies that drive sales overnight and brand over time, connecting all aspects of digital, social and traditional marketing to keep Condo-World at the forefront of their highly competitive market.

This episode is sponsored by Hostfully! Hostfully is an industry-leading software company that provides property managers and hoteliers with a property management platform and amazing digital custom guidebooks that will make your guests' experience with you 10X better! Use SLICKTALK20 to get $100 off of their property management platform and two months free of their premium digital guidebooks!

In this episode, we explore:

04:23 - Alex and Condo-World Background

08:36 - Key to Success

13:16 - Importance of Marketing

19:10 - Steps for Branding package

22:32 - Technology Program

29:02 - Making successful partnerships

32:40 - Software Connectivity Piece

36:55 - Finding Gaps to fill

39:19 - What’s next for Condo-World?

Connecting with the Guest:

LinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/