Fighting For Your Business

Slick Talk: The Hospitality Podcast

05/19/21

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63m

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In this episode, Theron Lewis shares his story of how he has liberated nearly 1 million people from Airbnb and STR bans. He went from almost losing his business in Detroit due to an STR ban to getting the ban pulled, being at the table with the City Council, and growing his business to the 7 figure level due to advocacy.
Theron will be sharing some ideas on how to stop/prevent a ban and how to grow your business massively from Advocacy.

This episode is sponsored by our friends at NoiseAware & Safely! Risk is something we can’t avoid and you know this! But... you can sure minimize your risk when it comes to putting things in place like NoiseAware & Safely.com! Safely has you, your guests, and your homeowner covered if anything goes wrong or gets damaged, and guess what!? By having a NoiseAware device in your home, you’ll have everything you need in order to have peace of mind that it all goes right!

In this episode, we explore:

04:16 - Background of Theron Lewis

09:32 - First action to take when fighting for your business

16:25 - The “Suck” Phase

20:36 - Getting people to come together

27:58 - The Middle Phase

30:02 - Importance of starting a Facebook Ads

37:10 - 3 Things to avoid losing your business

47:02 - Mission in helping people protect their short term rentals

52:16 - Where can people give back in different ways

Connecting with the Guest:

Email: theron@sharingdetriot.org

Clubhouse: @theronl

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Influencing From The Inside Out

May 12, 2021

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53m

In today’s episode, let us welcome Wendy Jae and David Tucker from Travelers Book Direct and learn the different strategies that will empower you to create direct relationships with your guests, upgrade how you operate, and master the strategies and tactics you need to tap into your full potential. Learn the foundations and fundamentals of attracting visitors as a Destination Influencer (Destinationaire!) and convert them into guests that book directly on your platform.

This episode is sponsored by our friends at Safely & NoiseAware! If you’re a professional property manager then you need to get both Safely & NoiseAware in your tool belt so you can focus on operating and growing your business. Go to Safely.com and let them know Wil sent you and use SLICKTALK20 to get 20% off your noise devices with NoiseAware!

In this episode, we explore:

04:16 - Background of David & Wendy

09:58 - Creating systems and Direct Relationships

11:45 - Destination Influencing Concept

16:32 - Beginning and Results of Destination Influencing Concept

23:00 - Personalize Marketing Strategies

24:13 - 3 Things an Influencer Needs

28:10 - Creating Partnerships and Relationships

34:28 - Creating personal Video messages for the guests

39:16 - Success stories as a destination influencer

44:47 - Creating content for YouTube

Quotes:
“I learned two important things that day. One was no matter what you’re up against, you have to create a system. If you don’t have a system, you’re lost. And the second thing was direct relationships are always the most valuable.” - David

Connecting with the Guest:

Website: https://www.ilukamedia.com/

YouTube: https://www.youtube.com/channel/UCqzPgsckRjkqcXkRDM_LVgA

Facebook: https://web.facebook.com/ilukamediamarketing/?_rdc=1&_rdr

Instagram: https://www.instagram.com/ilukamedia/LinkedIn: https://www.linkedin.com/company/iluka-media/

Slick Talk Website & Socials: https://linktr.ee/Slicktalk

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

The Ability To Serve People

May 26, 2021

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36m

Noble Crawford III shares his best practices for actively prospecting and generating direct bookings, both B2C and B2B. He dives deep into understanding buyer personas and how critical they are to increasing bookings and growing revenue.

Join us today as he shares different strategies and knowledge to grow your business.

This episode is sponsored by Hostfully! Hostfully is an industry leading software company that provides property managers and hoteliers with a property management platform and amazing digital custom guidebooks that will make your guests experience with you 10X better! Use SLICKTALK20 to get $100 off of their property management platform and two months free of their premium digital guidebooks!

In this episode, we explore:

03:02 - Background of Noble Crawford

07:22 - Business Structure

12:09 - Dealing cancelled bookings

16:18 - Managing the system’s backend

19:22 - Relationship with insurance company

21:48 - Negotiating market rate

26:10 - Getting the unit to be booked

Connecting with the Guest:

Instagram: https://www.instagram.com/noble.crawford.3/?hl=enLinkedIn: https://www.linkedin.com/in/noblecrawford/Facebook: https://web.facebook.com/noblecrawford?_rdc=1&_rdr
Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Learn more about your ad choices. Visit megaphone.fm/adchoices