Influencing From The Inside Out

Slick Talk: The Hospitality Podcast

05/12/21

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53m

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In today’s episode, let us welcome Wendy Jae and David Tucker from Travelers Book Direct and learn the different strategies that will empower you to create direct relationships with your guests, upgrade how you operate, and master the strategies and tactics you need to tap into your full potential. Learn the foundations and fundamentals of attracting visitors as a Destination Influencer (Destinationaire!) and convert them into guests that book directly on your platform.

This episode is sponsored by our friends at Safely & NoiseAware! If you’re a professional property manager then you need to get both Safely & NoiseAware in your tool belt so you can focus on operating and growing your business. Go to Safely.com and let them know Wil sent you and use SLICKTALK20 to get 20% off your noise devices with NoiseAware!

In this episode, we explore:

04:16 - Background of David & Wendy

09:58 - Creating systems and Direct Relationships

11:45 - Destination Influencing Concept

16:32 - Beginning and Results of Destination Influencing Concept

23:00 - Personalize Marketing Strategies

24:13 - 3 Things an Influencer Needs

28:10 - Creating Partnerships and Relationships

34:28 - Creating personal Video messages for the guests

39:16 - Success stories as a destination influencer

44:47 - Creating content for YouTube

Quotes:
“I learned two important things that day. One was no matter what you’re up against, you have to create a system. If you don’t have a system, you’re lost. And the second thing was direct relationships are always the most valuable.” - David

Connecting with the Guest:

Website: https://www.ilukamedia.com/

YouTube: https://www.youtube.com/channel/UCqzPgsckRjkqcXkRDM_LVgA

Facebook: https://web.facebook.com/ilukamediamarketing/?_rdc=1&_rdr

Instagram: https://www.instagram.com/ilukamedia/LinkedIn: https://www.linkedin.com/company/iluka-media/

Slick Talk Website & Socials: https://linktr.ee/Slicktalk

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Locale: Tech-Enabled Hospitality

May 5, 2021

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34m

This week, we are joined by Nitesh Gandhi, founder of Locale, a company that’s dedicated to bridging the gap between home and hotels, offering thoughtfully furnished, upscale apartments for short and extended stays.

Nitesh previously worked as an asset manager of large-scale, branded hotel projects across the US. He was also a management consultant at a top-tier boutique firm with experience leading multiple engagements throughout the US and Europe. He has since launched operations for two hospitality startups.

This episode is sponsored by my friends at Hostfully! Use my code SLICKTALK20 to get $100 off their property management platform or two months free of their digital guidebooks!

In this episode, we explore:

02:37 - Background of Locale

05:14 - Transitioning from hotel to short term rentals

11:22 - Transitioning from asset manager to Airbnb host

14:24 - Creating brand consistency

18:15 - Managing hotels during Covid

23:38 - Investing in the right technology

29:18 - Key takeaways from the episode

Connecting with the Guest:

Website: https://locale.com/

Email: hello@locale.com

LinkedIn: https://www.linkedin.com/in/ngandhi/

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Fighting For Your Business

May 19, 2021

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63m

In this episode, Theron Lewis shares his story of how he has liberated nearly 1 million people from Airbnb and STR bans. He went from almost losing his business in Detroit due to an STR ban to getting the ban pulled, being at the table with the City Council, and growing his business to the 7 figure level due to advocacy.
Theron will be sharing some ideas on how to stop/prevent a ban and how to grow your business massively from Advocacy.

This episode is sponsored by our friends at NoiseAware & Safely! Risk is something we can’t avoid and you know this! But... you can sure minimize your risk when it comes to putting things in place like NoiseAware & Safely.com! Safely has you, your guests, and your homeowner covered if anything goes wrong or gets damaged, and guess what!? By having a NoiseAware device in your home, you’ll have everything you need in order to have peace of mind that it all goes right!

In this episode, we explore:

04:16 - Background of Theron Lewis

09:32 - First action to take when fighting for your business

16:25 - The “Suck” Phase

20:36 - Getting people to come together

27:58 - The Middle Phase

30:02 - Importance of starting a Facebook Ads

37:10 - 3 Things to avoid losing your business

47:02 - Mission in helping people protect their short term rentals

52:16 - Where can people give back in different ways

Connecting with the Guest:

Email: theron@sharingdetriot.org