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Sales Game Changers | Tips from Successful Sales Leaders - Why Sales Professionals Must Write a Book with Honorée Corder
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Why Sales Professionals Must Write a Book with Honorée Corder

Sales Game Changers | Tips from Successful Sales Leaders

11/30/22

31m

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This is episode 571.

Tips for sales career success.

Read the complete transcription on the Sales Game Changers Podcast website.

Honorée's TIP: "Writing a book is really the thing that distinguishes you in the mind of the person that you are talking to. They go from prospect to probable purchaser because you elevate yourself, your brand, your business, and name and face recognition. All of those things are the result of writing and publishing a book."

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This is episode 570.

Tips for sales career success.

Read the complete transcription on the Sales Game Changers Podcast website.

CARAJANE'S TIP: "What's going through the mind of the senior buyer is the biggest problem that they need to solve. To gain access to that bigger buyer, you need to know what that problem is, declare that you know what the problem is, and then be able to demonstrate your expertise in solving that problem. That's kind of a big shift into the way that we used to sell versus what we need to do to gain access today."

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This is episode 572.

Tips for sales career success.

Purchase "Insights for Sales Game Changers" featuring highlights from the over 500 episodes.

Read the complete transcript on the Sales Game Changers Podcast website.

LANCE'S TIP: "Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements. Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human."

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