ACU-026 Mindset Monday - How To Fill Your Practice By Defining Your Dream Patient
AcuSprout: Acupuncture Podcast
07/08/21
•49m
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MINDSET MONDAY - ARE YOU TRYING TO FIGURE OUT HOW TO “GET YOURSELF OUT THERE”? DEFINE YOUR DREAM PATIENT AND YOU WILL KNOW WHERE TO GO.
Are you afraid that if you have a niche or choose a target market that you will, “miss out” on opportunities to treat patients? Does it feel counterintuitive to get super specific about the cases and people you love to treat? What about all of those other people who might need you or that you actually could treat? What about the missed opportunities to make money??! Especially when that is one of your number one goals right now. Make money = survive.
I get you! I made that same mistake. TWICE! Both as a Massage Therapist and again as an Acupuncturist. Know what happened? As soon as I got clear on what type of massage and what type of acupuncture I love to do and who my favorite patients are, everything clicked and I was making the money I needed.
Choosing your style and defining your dream patient IS the way to attract more patients to you.
In this episode I am going to cover three ways to shake out who you want to treat and then I am going to explain why this may be one of the most important decisions you make in the beginning.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I SHOW YOU THREE WAYS TO IDENTIFY YOUR DREAM PATIENT AND THREE REASONS THIS IS GOING TO STREAMLINE YOUR SUCCESS.
- DEFINE WHO YOU DON’T WANT TO SEE.
- What character traits repel you?
- Who drains your life force?
- What types of cases do you dislike treating?
- What are you not good at?
- WHO WOULD MAKE YOU THINK, “OH MY GOSH! I CAN’T BELIEVE I GET TO WORK WITH THIS PATIENT!”
- What characteristics do they have?
- What are you treating?
- What do you love about them?
- CREATE A FILTER SYSTEM
- Can you list the top five qualities your dream patient has to have in order for you to work with them?
- Give a free 20 minute consultation to make sure that you and your potential patient are a good fit.
- They must have at least 3 of the 5 qualities.
HOW THIS CAN PUSH YOUR BUSINESS ALONG...
- If you have a target market you know where to find potential patients who are looking for what you have to offer. You know where they hang out, what organizations they belong to, what social media they may or may not use, what types of gatherings they may attend, what publications they may subscribe to and who they hang out with.
- You can identify how they communicate with each other. Then you can teach them how to talk about their treatment. You can position your branding accordingly, you can randomly do yoga or hike with them, you can teach a class for their group, etc
- You will become the go-to expert on this population and these people will trust you and want to come see you. They will notice that you have shown up in a way that speaks directly to them. They will feel understood. They will trust you. They will tell other thems!
CALL TO ACTION
The best referral source is word of mouth. If you enjoy the podcast, please tell your acu friends!
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Previous Episode
MINDSET MONDAY - TIME TO WORK ON SELF CONFIDENCE!
Does this sound like you? You are just starting out and don’t know how to “get out there”. They taught you in school to join a networking group like BNI and the thought of it makes you want to self medicate. You have tried to reach out to the other Acupuncturists in town to introduce yourself and they don’t return your phone calls. You feel a little sad and rejected by this. You aren’t feeling confident. You suddenly aren’t sure how confident you are in your Acupuncture skills either. You want to go back to school and get more education so you can feel ready for this. You have spent marketing money on stupid stuff. Social media is a time suck and you aren’t getting patients.
Being an entrepreneur requires a whole set of skills we didn’t learn in school. Actually, in some ways we learned the opposite. We learned to be sensitive, move intentionally, watch our language so we don’t harm with our words, be patient, have close conversations and be open and available for what comes.
Business is different. In the beginning it can feel unkind, unrewarding, tiresome and full of rejection. If you are sensitive it can really take its toll on your confidence. But it is also rewarding, thought provoking and super fun when it’s clicking. Mostly, it just takes time and exploration to find your groove.
In today’s episode I give you 6 (of many) mental health survival tips for your entry to the business world.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I GIVE YOU 6 MENTAL HEALTH SURVIVAL TIPS FOR YOUR LAUNCH
- #1 FOCUS
- Know what you want.
- Create a plan.
- Get into action.
- Make decisions quickly. Don’t get sucked into Analysis Paralysis.
- #2 YOUR WHY
- Why did you go to school?
- Why do you practice this medicine.
- Knowing what you want can help you get to your “WHY”.
- #3 HAVE A BUSINESS MINDSET
- Separate business from personal. If someone doesn’t want to collaborate with you move on. It’s not about you.
- People can smell fear and desperation. Get into parasympathetic before you interact with others. Including your patients.
- Set goals, create plans, stay in action, adjust, finish, repeat.
- #4 PROGRESS OVER PERFECTION
- Perfection will slow you down. Just finish stuff and move on. You will change things as you go anyway.
- Learn as you go, change it as you grow.
- Perfection is the enemy of progress. - Winston Churchill
- #5 LET GO OF THE PAST
- What do you need to let go of to move forward?
- Feel the fear and emotions and do the things anyway. BUT, be sure to check in with yourself and stay in alignment with the plan
- What emotional patterns are repeating right now? It’s okay to have them and it’s okay to let go of them and it’s okay to keep going even though you feel them.
- #6 COMPARISON IS THE THIEF OF JOY
- If social media is triggering to you, don’t go there.
- Focus on your next step.
- There is no need to look around. Focus on you.
- You are enough. You can do this!
CALL TO ACTION
- Tell a new practitioner about the podcast!
- Check me out on Instagram! I give free shit away sometimes.
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Next Episode
ACU-027 Five Factors That Can Make Or Break Your Marketing Strategy
July 23, 2021
•36m
YOUR STRATEGY IS YOUR MAP TO SUCCESS!
How could you possibly know how to get to where you want to go without first defining where you want to go? Are you a new practitioner and want to know how to get new patients? Are you feeling unheard? Do you have SO much passion that when someone asks if Acupuncture can treat XXX you can hardly contain your excitement and can’t wait for them to come see you so you can SHOW them?!! Then they don’t come see you and your sensitive feelers crumble. Because, if they would just GIVE YOU A CHANCE!!!!
If this is you, you are really putting the cart before the horse. Yes, yes, of course, of course it could happen that they schedule with you right away, but I doubt it. People need repetition. They need to be struck multiple ways with your presence and message. They need to see you stick around so they can get to know you. They need someone else to tell them to go see you. They need to hear you talk about them in their own words. They need to find you in ways that resonate with them.
In this episode we till the soil, envision the garden of your business, choose the seeds, plant, nurture, and harvest exactly what we want. This is the way. This is your map to creating the practice of your dreams.
YOU’LL LEARN...
THE TOP 5 FACTORS THAT CAN MAKE OR BREAK YOUR MARKETING STRATEGY
- What is your niche? What type of garden do you want?
- Who is your dream patient? What specific plants do you want in your garden?
- What is your style? (introvert vs extrovert.) Who are you? How do you relate to your dream patient?
- Leverage what you have.
- Have a plan. You can’t have your ideal garden without a plan.
CALL TO ACTION
HEAD ON OVER TO ONE OF YOUR FAVORITE ACUPUNCTURE PAGES ON FACEBOOK AND ASK, “WHAT IS YOUR FAVORITE PODCAST?” Please share the AcuSprout!
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