ACU-025 Mindset Monday - 6 Mental Health Survival Tips For Launching Your Acupuncture Practice
AcuSprout: Acupuncture Podcast
06/24/21
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MINDSET MONDAY - TIME TO WORK ON SELF CONFIDENCE!
Does this sound like you? You are just starting out and don’t know how to “get out there”. They taught you in school to join a networking group like BNI and the thought of it makes you want to self medicate. You have tried to reach out to the other Acupuncturists in town to introduce yourself and they don’t return your phone calls. You feel a little sad and rejected by this. You aren’t feeling confident. You suddenly aren’t sure how confident you are in your Acupuncture skills either. You want to go back to school and get more education so you can feel ready for this. You have spent marketing money on stupid stuff. Social media is a time suck and you aren’t getting patients.
Being an entrepreneur requires a whole set of skills we didn’t learn in school. Actually, in some ways we learned the opposite. We learned to be sensitive, move intentionally, watch our language so we don’t harm with our words, be patient, have close conversations and be open and available for what comes.
Business is different. In the beginning it can feel unkind, unrewarding, tiresome and full of rejection. If you are sensitive it can really take its toll on your confidence. But it is also rewarding, thought provoking and super fun when it’s clicking. Mostly, it just takes time and exploration to find your groove.
In today’s episode I give you 6 (of many) mental health survival tips for your entry to the business world.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I GIVE YOU 6 MENTAL HEALTH SURVIVAL TIPS FOR YOUR LAUNCH
- #1 FOCUS
- Know what you want.
- Create a plan.
- Get into action.
- Make decisions quickly. Don’t get sucked into Analysis Paralysis.
- #2 YOUR WHY
- Why did you go to school?
- Why do you practice this medicine.
- Knowing what you want can help you get to your “WHY”.
- #3 HAVE A BUSINESS MINDSET
- Separate business from personal. If someone doesn’t want to collaborate with you move on. It’s not about you.
- People can smell fear and desperation. Get into parasympathetic before you interact with others. Including your patients.
- Set goals, create plans, stay in action, adjust, finish, repeat.
- #4 PROGRESS OVER PERFECTION
- Perfection will slow you down. Just finish stuff and move on. You will change things as you go anyway.
- Learn as you go, change it as you grow.
- Perfection is the enemy of progress. - Winston Churchill
- #5 LET GO OF THE PAST
- What do you need to let go of to move forward?
- Feel the fear and emotions and do the things anyway. BUT, be sure to check in with yourself and stay in alignment with the plan
- What emotional patterns are repeating right now? It’s okay to have them and it’s okay to let go of them and it’s okay to keep going even though you feel them.
- #6 COMPARISON IS THE THIEF OF JOY
- If social media is triggering to you, don’t go there.
- Focus on your next step.
- There is no need to look around. Focus on you.
- You are enough. You can do this!
CALL TO ACTION
- Tell a new practitioner about the podcast!
- Check me out on Instagram! I give free shit away sometimes.
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Previous Episode
DID YOU KNOW THAT YOU SHOULD HAVE POLICIES AND DISCLAIMERS ON YOUR WEBSITE?
Me neither!! I mean seriously, I’m a couple years in and I had a pretty extensive business education in school. Here is what I can tell you. The tech world has moved SO fast that very few practitioners realize they are dangling the hook of being sued by pure ignorance of this information. Myself included. It’s not hard. None of this is hard. It’s just the stuff of, “you don’t know what you don’t know.” Listen in as we dive into what you need to do. Then, take a look at the RESOURCES section to see who is doing it right!
TODAY’S GUEST
RACHEL SCHUMONT, ATTORNEY, OWNER AT COUNSEL FOR WELLNESS
My name is Rachel and I am an attorney that specializes in legal issues that affect your business.
I began my legal career as a litigation attorney in Northeast Florida but after years of working in a courtroom I felt drawn to another passion and chose to spend a few years teaching vinyasa yoga in Southern California. While teaching, I quickly learned how little yoga teachers understood about their businesses and worked to educate yoga teachers on the nuances of their businesses and help them identify areas where they could limit their liability. From there my business grew and expanded to include other areas of health and wellness. Through my practice, Counsel for Wellness, I work with acupuncturists, dietitians, movement and fitness instructors, health coaches, and others in the wellness field to establish business entities, review and negotiate contracts, get solid legal documents in place, and address any other legal issues that arise along the way.
My experience has been that many business owners put off getting their legal affairs in order because they believe it to be overwhelming or time-consuming. With Counsel for Wellness my goal is to make your legal issues accessible so that you can focus on growing your business and caring for your people.
FIND HER HERE:
INSTAGRAM @COUNSELWELLNESS
COUNSEL FOR WELLNESS WEBSITE
YOU’LL LEARN
- For a deep dive on “How To Make A Healthcare Website ADA Compliant” - Episode 016
- “How To Stay On The Upside Of Legal In A Quickly Evolving Tech World” - all things HIPAA - Episode 021
- What legal documents you need to operate your practice. Especially with regards to your patients.
- You need legal disclaimers on your website! Privacy Policy, HIPAA, Terms of Use.
- Disclaimers. You need them for; medical advice, testimonials, blogging, and advertisements.
- The difference between LLC and PLLC.
- What does, “Maintaining an entity mean?”.
- What the hell is, “Piercing the corporate veil?”
RESOURCES
- I found you a great example of a website that has the serious legal mumbo jumbo. They are going to totally be flumoxed why their website has a bunch of new traffic. Bwahahaha! Check out Healthpointe !
CALL TO ACTION
- Seriously, just tell another Acupuncturist about the show. It would mean the world to me and might make or break them!
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Next Episode
MINDSET MONDAY - ARE YOU TRYING TO FIGURE OUT HOW TO “GET YOURSELF OUT THERE”? DEFINE YOUR DREAM PATIENT AND YOU WILL KNOW WHERE TO GO.
Are you afraid that if you have a niche or choose a target market that you will, “miss out” on opportunities to treat patients? Does it feel counterintuitive to get super specific about the cases and people you love to treat? What about all of those other people who might need you or that you actually could treat? What about the missed opportunities to make money??! Especially when that is one of your number one goals right now. Make money = survive.
I get you! I made that same mistake. TWICE! Both as a Massage Therapist and again as an Acupuncturist. Know what happened? As soon as I got clear on what type of massage and what type of acupuncture I love to do and who my favorite patients are, everything clicked and I was making the money I needed.
Choosing your style and defining your dream patient IS the way to attract more patients to you.
In this episode I am going to cover three ways to shake out who you want to treat and then I am going to explain why this may be one of the most important decisions you make in the beginning.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I SHOW YOU THREE WAYS TO IDENTIFY YOUR DREAM PATIENT AND THREE REASONS THIS IS GOING TO STREAMLINE YOUR SUCCESS.
- DEFINE WHO YOU DON’T WANT TO SEE.
- What character traits repel you?
- Who drains your life force?
- What types of cases do you dislike treating?
- What are you not good at?
- WHO WOULD MAKE YOU THINK, “OH MY GOSH! I CAN’T BELIEVE I GET TO WORK WITH THIS PATIENT!”
- What characteristics do they have?
- What are you treating?
- What do you love about them?
- CREATE A FILTER SYSTEM
- Can you list the top five qualities your dream patient has to have in order for you to work with them?
- Give a free 20 minute consultation to make sure that you and your potential patient are a good fit.
- They must have at least 3 of the 5 qualities.
HOW THIS CAN PUSH YOUR BUSINESS ALONG...
- If you have a target market you know where to find potential patients who are looking for what you have to offer. You know where they hang out, what organizations they belong to, what social media they may or may not use, what types of gatherings they may attend, what publications they may subscribe to and who they hang out with.
- You can identify how they communicate with each other. Then you can teach them how to talk about their treatment. You can position your branding accordingly, you can randomly do yoga or hike with them, you can teach a class for their group, etc
- You will become the go-to expert on this population and these people will trust you and want to come see you. They will notice that you have shown up in a way that speaks directly to them. They will feel understood. They will trust you. They will tell other thems!
CALL TO ACTION
The best referral source is word of mouth. If you enjoy the podcast, please tell your acu friends!
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