ACU-027 Five Factors That Can Make Or Break Your Marketing Strategy
AcuSprout: Acupuncture Podcast
07/23/21
•36m
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YOUR STRATEGY IS YOUR MAP TO SUCCESS!
How could you possibly know how to get to where you want to go without first defining where you want to go? Are you a new practitioner and want to know how to get new patients? Are you feeling unheard? Do you have SO much passion that when someone asks if Acupuncture can treat XXX you can hardly contain your excitement and can’t wait for them to come see you so you can SHOW them?!! Then they don’t come see you and your sensitive feelers crumble. Because, if they would just GIVE YOU A CHANCE!!!!
If this is you, you are really putting the cart before the horse. Yes, yes, of course, of course it could happen that they schedule with you right away, but I doubt it. People need repetition. They need to be struck multiple ways with your presence and message. They need to see you stick around so they can get to know you. They need someone else to tell them to go see you. They need to hear you talk about them in their own words. They need to find you in ways that resonate with them.
In this episode we till the soil, envision the garden of your business, choose the seeds, plant, nurture, and harvest exactly what we want. This is the way. This is your map to creating the practice of your dreams.
YOU’LL LEARN...
THE TOP 5 FACTORS THAT CAN MAKE OR BREAK YOUR MARKETING STRATEGY
- What is your niche? What type of garden do you want?
- Who is your dream patient? What specific plants do you want in your garden?
- What is your style? (introvert vs extrovert.) Who are you? How do you relate to your dream patient?
- Leverage what you have.
- Have a plan. You can’t have your ideal garden without a plan.
CALL TO ACTION
HEAD ON OVER TO ONE OF YOUR FAVORITE ACUPUNCTURE PAGES ON FACEBOOK AND ASK, “WHAT IS YOUR FAVORITE PODCAST?” Please share the AcuSprout!
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Previous Episode
MINDSET MONDAY - ARE YOU TRYING TO FIGURE OUT HOW TO “GET YOURSELF OUT THERE”? DEFINE YOUR DREAM PATIENT AND YOU WILL KNOW WHERE TO GO.
Are you afraid that if you have a niche or choose a target market that you will, “miss out” on opportunities to treat patients? Does it feel counterintuitive to get super specific about the cases and people you love to treat? What about all of those other people who might need you or that you actually could treat? What about the missed opportunities to make money??! Especially when that is one of your number one goals right now. Make money = survive.
I get you! I made that same mistake. TWICE! Both as a Massage Therapist and again as an Acupuncturist. Know what happened? As soon as I got clear on what type of massage and what type of acupuncture I love to do and who my favorite patients are, everything clicked and I was making the money I needed.
Choosing your style and defining your dream patient IS the way to attract more patients to you.
In this episode I am going to cover three ways to shake out who you want to treat and then I am going to explain why this may be one of the most important decisions you make in the beginning.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I SHOW YOU THREE WAYS TO IDENTIFY YOUR DREAM PATIENT AND THREE REASONS THIS IS GOING TO STREAMLINE YOUR SUCCESS.
- DEFINE WHO YOU DON’T WANT TO SEE.
- What character traits repel you?
- Who drains your life force?
- What types of cases do you dislike treating?
- What are you not good at?
- WHO WOULD MAKE YOU THINK, “OH MY GOSH! I CAN’T BELIEVE I GET TO WORK WITH THIS PATIENT!”
- What characteristics do they have?
- What are you treating?
- What do you love about them?
- CREATE A FILTER SYSTEM
- Can you list the top five qualities your dream patient has to have in order for you to work with them?
- Give a free 20 minute consultation to make sure that you and your potential patient are a good fit.
- They must have at least 3 of the 5 qualities.
HOW THIS CAN PUSH YOUR BUSINESS ALONG...
- If you have a target market you know where to find potential patients who are looking for what you have to offer. You know where they hang out, what organizations they belong to, what social media they may or may not use, what types of gatherings they may attend, what publications they may subscribe to and who they hang out with.
- You can identify how they communicate with each other. Then you can teach them how to talk about their treatment. You can position your branding accordingly, you can randomly do yoga or hike with them, you can teach a class for their group, etc
- You will become the go-to expert on this population and these people will trust you and want to come see you. They will notice that you have shown up in a way that speaks directly to them. They will feel understood. They will trust you. They will tell other thems!
CALL TO ACTION
The best referral source is word of mouth. If you enjoy the podcast, please tell your acu friends!
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Next Episode
ACU-028 Buying Malpractice Insurance 101: A Guide For Acupuncturists
August 5, 2021
•73m
TOP TIPS FOR BUYING THE RIGHT COVERAGE
Are you less than excited about researching what malpractice insurance? Not really sure what you should be looking for? Are you confused by the terms and amounts? Not sure about the terms? How much should you buy? What if you are changing companies?
Buy insurance can be really confusing and it’s one of those foundational choices that you make at the beginning of your career when you don’t know what you don’t know.
Listen in as Rachel and I cover every detail of buying your insurance. This hour could save you SO much money!
TODAY’S GUEST
RACHEL SCHUMONT, ATTORNEY, OWNER AT COUNSEL FOR WELLNESS
YOU’LL LEARN
- Malpractice insurance is a special type of professional liability insurance that's just for a health care provider.
- Professional liability insurance covers you if someone states you did something wrong in your professional capacity.
- More specifically, malpractice insurance covers healthcare providers if there is an incident where a patient is injured or dies. That coverage means financial coverage. It covers the costs and expenses associated with the patient's injury.
- Business liability insurance also called general liability insurance, provides coverage for injuries or damage that someone claims that your business caused that aren't necessarily related to your health care services. An example would be someone falling while in your office.
- License Defense is utilized if your license is being challenged due to a complaint filed at the state level.
- Nose coverage covers you for incidents that happen before you had your insurance coverage in place.
- Tail coverage covers you for when you are terminating your existing policy coverage, but you could still get a claim for malpractice down the road.
- Per Claim , also called per occurrence is the limit that the insurance company will pay per incident during the term of your insurance policy.
- Aggregate limit is the total amount that the insurance company will pay for multiple claims over the course of your policy term.
- A lawsuit is a claim or an action that’s brought before a court of law for a decision to be made.
- Negligence is failing to exercise the care towards others that a reasonable or prudent person would do in the same or similar circumstances.
- Did you breach your duty of care?
- Causation
- Damages.
- Factors to take into account when choosing a policy:
- Amount of coverage based on your personal assets.
- Can you keep your business afloat if you get sued?
- Are all modalities covered?
- Vicarious liability. (Errors your employees make.)
- Places Acupuncturists are most at risk.
- Negligence
- Know the state law standards of practice. Act within scope of practice and duty of care that is owed.
- Data security and HIPAA. Protecting data.
- Disclosing info to 3rd party w/o consent.
- Failure to take reasonable measures to protect your patient’s electronic records.
- Disclosing too much information in violation of the minimum information necessary standard.
- Negligence
CALL TO ACTION
TEXT A LINK OF YOUR FAVORITE EPISODE TO ANOTHER ACUPUNCTURIST!
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