ACU-024 The Disclaimers, Documents And Policies You Need To Have Visible In Your Acupuncture Practice, with Rachel Schumont
AcuSprout: Acupuncture Podcast
06/08/21
•55m
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DID YOU KNOW THAT YOU SHOULD HAVE POLICIES AND DISCLAIMERS ON YOUR WEBSITE?
Me neither!! I mean seriously, I’m a couple years in and I had a pretty extensive business education in school. Here is what I can tell you. The tech world has moved SO fast that very few practitioners realize they are dangling the hook of being sued by pure ignorance of this information. Myself included. It’s not hard. None of this is hard. It’s just the stuff of, “you don’t know what you don’t know.” Listen in as we dive into what you need to do. Then, take a look at the RESOURCES section to see who is doing it right!
TODAY’S GUEST
RACHEL SCHUMONT, ATTORNEY, OWNER AT COUNSEL FOR WELLNESS
My name is Rachel and I am an attorney that specializes in legal issues that affect your business.
I began my legal career as a litigation attorney in Northeast Florida but after years of working in a courtroom I felt drawn to another passion and chose to spend a few years teaching vinyasa yoga in Southern California. While teaching, I quickly learned how little yoga teachers understood about their businesses and worked to educate yoga teachers on the nuances of their businesses and help them identify areas where they could limit their liability. From there my business grew and expanded to include other areas of health and wellness. Through my practice, Counsel for Wellness, I work with acupuncturists, dietitians, movement and fitness instructors, health coaches, and others in the wellness field to establish business entities, review and negotiate contracts, get solid legal documents in place, and address any other legal issues that arise along the way.
My experience has been that many business owners put off getting their legal affairs in order because they believe it to be overwhelming or time-consuming. With Counsel for Wellness my goal is to make your legal issues accessible so that you can focus on growing your business and caring for your people.
FIND HER HERE:
INSTAGRAM @COUNSELWELLNESS
COUNSEL FOR WELLNESS WEBSITE
YOU’LL LEARN
- For a deep dive on “How To Make A Healthcare Website ADA Compliant” - Episode 016
- “How To Stay On The Upside Of Legal In A Quickly Evolving Tech World” - all things HIPAA - Episode 021
- What legal documents you need to operate your practice. Especially with regards to your patients.
- You need legal disclaimers on your website! Privacy Policy, HIPAA, Terms of Use.
- Disclaimers. You need them for; medical advice, testimonials, blogging, and advertisements.
- The difference between LLC and PLLC.
- What does, “Maintaining an entity mean?”.
- What the hell is, “Piercing the corporate veil?”
RESOURCES
- I found you a great example of a website that has the serious legal mumbo jumbo. They are going to totally be flumoxed why their website has a bunch of new traffic. Bwahahaha! Check out Healthpointe !
CALL TO ACTION
- Seriously, just tell another Acupuncturist about the show. It would mean the world to me and might make or break them!
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Previous Episode
I have personal and professional mantras on repeat in my head all the time. Some are even incorporated into my meditations. Are you challenged with perfectionism? Me too. Producing a podcast has taught me this: PROGRESS OVER PERFECTION. Since I have started podcasting nothing meets my perfect standards. Podcasts are raw and conversational. Grammar, punctuation and proper sentence structure doesn’t exist. I say f***. My interviewees cuss, their dogs bark and their kids play bowling alley outside their office while we record. As I have grown, my website is getting confusing and my branding colors are getting lost. It’s not perfect, but I think it’s helpful. I hope it’s helpful..... No. I’m sure it’s helpful!
Since I started my Acupuncture practice I have worked out of 3 different offices in 3 years. I started broad and am now re-defining my niche. I once had a pretty nice beginner website and now I am operating with just a landing page while I get my shit together, which takes time. Everything takes time. And I have two businesses, so it takes even more time.
Before the pandemic I was able to pay myself a little bit. My practice was growing. Slowly, but it was growing. Enter freakish Pandemic which forced me to close. I came home and started a podcast. So far my only return on investment with the podcast is self satisfaction. What I do matters. The same is happening with the post apocalyptic re-launch of my practice. Invest more time, invest more money, work, work, work, and eventually the tide will turn. This is the way.
It’s hard. Sometimes it’s lonely. Sometimes I feel like a Badass Superhero. Sometimes I feel like a total imposter. But I actually know what I am doing and I have a plan. That is something. That feels good! It’s all a process. I promise you this. If you don’t give up, you will get there. Start at the beginning and work your way to the end. That is all. That is success!
A special thanks to Sarah LaVaque for this episode. She conducted a great interview. I couldn’t have done it better myself!
TODAY’S GUESTS
SARAH LAVAQUE LMT, CHINESE MEDICAL STUDENT
Sarah LaVaque, BCTMB, is a board-certified massage therapist and TCM graduate student at Northwestern Health Sciences University. She currently practices massage therapy at a chiropractic clinic in Woodbury, MN. She has practiced therapeutic massage for 16 years and specializes in deep tissue massage, sports massage, and myofascial release.
STACEY WHITCOMB AEMP, LAC., PODCAST HOST, SHE/HER
Acupuncturist, Podcaster, Coach and Creator of Magical Networks. Stacey is the host of the AcuSprout Podcast, new Acupuncturist, old Massage Therapist and business owner and Coach to new Entrepreneurial Chinese Medicine Practitioners. Stacey is a true believer in creating the practice and life of your greatest desires.
After a long and successful massage career of working with competitive level athletes, Stacey loaded up the Tiny House On Wheels and headed to Portland of course, to pursue her Masters in Chinese Medicine at the Oregon College of Oriental Medicine. (Yes, they are working on the “O” thing....) Upon graduation and launching a practice in a town where she didn’t know anyone she quickly realized two things. One, the landscape of business had changed drastically in the last 25 years and she had some catching up to do. And two, there were very few resources available to new practitioners.
Add a dash of Pandemic and viola! A podcast is born!
You can find her here: AcuSprout
On Instagram here: @acusprout
On Facebook here: AcuSprout
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Next Episode
MINDSET MONDAY - TIME TO WORK ON SELF CONFIDENCE!
Does this sound like you? You are just starting out and don’t know how to “get out there”. They taught you in school to join a networking group like BNI and the thought of it makes you want to self medicate. You have tried to reach out to the other Acupuncturists in town to introduce yourself and they don’t return your phone calls. You feel a little sad and rejected by this. You aren’t feeling confident. You suddenly aren’t sure how confident you are in your Acupuncture skills either. You want to go back to school and get more education so you can feel ready for this. You have spent marketing money on stupid stuff. Social media is a time suck and you aren’t getting patients.
Being an entrepreneur requires a whole set of skills we didn’t learn in school. Actually, in some ways we learned the opposite. We learned to be sensitive, move intentionally, watch our language so we don’t harm with our words, be patient, have close conversations and be open and available for what comes.
Business is different. In the beginning it can feel unkind, unrewarding, tiresome and full of rejection. If you are sensitive it can really take its toll on your confidence. But it is also rewarding, thought provoking and super fun when it’s clicking. Mostly, it just takes time and exploration to find your groove.
In today’s episode I give you 6 (of many) mental health survival tips for your entry to the business world.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I GIVE YOU 6 MENTAL HEALTH SURVIVAL TIPS FOR YOUR LAUNCH
- #1 FOCUS
- Know what you want.
- Create a plan.
- Get into action.
- Make decisions quickly. Don’t get sucked into Analysis Paralysis.
- #2 YOUR WHY
- Why did you go to school?
- Why do you practice this medicine.
- Knowing what you want can help you get to your “WHY”.
- #3 HAVE A BUSINESS MINDSET
- Separate business from personal. If someone doesn’t want to collaborate with you move on. It’s not about you.
- People can smell fear and desperation. Get into parasympathetic before you interact with others. Including your patients.
- Set goals, create plans, stay in action, adjust, finish, repeat.
- #4 PROGRESS OVER PERFECTION
- Perfection will slow you down. Just finish stuff and move on. You will change things as you go anyway.
- Learn as you go, change it as you grow.
- Perfection is the enemy of progress. - Winston Churchill
- #5 LET GO OF THE PAST
- What do you need to let go of to move forward?
- Feel the fear and emotions and do the things anyway. BUT, be sure to check in with yourself and stay in alignment with the plan
- What emotional patterns are repeating right now? It’s okay to have them and it’s okay to let go of them and it’s okay to keep going even though you feel them.
- #6 COMPARISON IS THE THIEF OF JOY
- If social media is triggering to you, don’t go there.
- Focus on your next step.
- There is no need to look around. Focus on you.
- You are enough. You can do this!
CALL TO ACTION
- Tell a new practitioner about the podcast!
- Check me out on Instagram! I give free shit away sometimes.
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