
Get Mentally TOUGH, Achieve Your Goals and Do The IMPOSSIBLE By Doing This TRICK | James Lawrence
Tom Bilyeu's Impact Theory
10/05/21
•67m
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When you sit back allow yourself to really dream, often the dream you have is beautiful but it’s also big, a little scary, and intimidating. Big dreams and big goals feel nearly impossible. It’s hard to fathom how you’re supposed to get from where you are in this moment to this far away goal that’s hard to conceptualize. James “Iron Cowboy” Lawrence completed 50 consecutive Iron-Distance Triathlons covering 7,030 miles with 0.24% of those miles completed indoors due to inclement weather. He joins Tom and breaks down the backlash he got for doing less than 17 miles indoors, and reveals the real mental fortitude and personal challenges he faced that lead him to deciding on completing 100 consecutive Iron-Distance Triathlons this time, plus one. James talks about what it really means to do hard things, and how the secret of achieving your goals is in the journey, the failures, and the lessons that prepare you for the actual goal. He’s opening up about what his post-recovery has become and the challenges he’s overcoming for that as well.
Order the Iron Cowboy’s book, Redefining Impossible: https://amzn.to/3k4XhFQ
Check out James’ 1st Interview with Tom, Push Past Pain: https://youtu.be/cgU7abzvSQk
SHOW NOTES:
1:02 | Why Do the Hard Things
7:10 | 100% Physical & 100% Mental
13:56 | Goals Change Perspective
20:08 | Confront Your Weakness
24:59 | 101 Iron-Distance Triathlons
42:10 | Set Your Own Standards
52:57 | Why Do 1 More Than 100
58:37 | Post-Recovery Stage
Follow James Lawrence:
Website: https://www.ironcowboy.com/
Twitter: https://twitter.com/IronCowboyJames
Facebook: https://www.facebook.com/IronCowboy/
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Athletic Greens: Go to athleticgreens.com/impact and receive a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase!
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Are You Ready for EXTRA Impact?
If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.
Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness.
This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.
Subscription Benefits:
- Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more
- New episodes delivered ad-free
- Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list
- You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:
- Legendary Mindset: Mindset & Self-Improvement
- Money Mindset: Business & Finance
- Relationship Theory: Relationships
- Health Theory: Mental & Physical Health
- Power Ups: Weekly Doses of Short Motivational Quotes
Subscribe on Apple Podcasts: https://apple.co/3PCvJaz
Subscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket ...
Previous Episode

Use These STOIC Virtues to Achieve GREATNESS | Ryan Holiday on Conversations with Tom
September 30, 2021
•105m
Maybe the person that risked their life to help a total stranger in a time of need comes to mind as being courageous. But courage manifests in many ways than not just the physical acts that we default to. Ryan Holiday joins Tom to discuss his new book, Courage Is Calling. He explains how courage is ongoing.It’s about the moments and opportunities that are presented where you choose to act in courage, or you show up reckless without regard, or you choose the cowardly thing in that moment. Ryan unpacks having courage, acting in courage, and where it falls in the spectrum between being reckless and being a coward. Even the term coward seems harsh when you realize you may be guilty of acting cowardly at different points in your life. You’ve chosen to “save face” and look after your personal safety and benefit at some point, and it’s okay, we all have. Ryan further explains through his personal experiences that doing the courageous thing is not always self-evident, and that these moments will present themselves. This is a great jumping off point to exercise your courage muscle, do the heroic things and start living to a higher standard today. Order Ryan Holiday’s new book, Courage Is Calling: https://amzn.to/3i0XRmD
SHOW NOTES:
0:00 | Introduction Ryan Holiday
0:21 | Why Live by Virtues
7:57 | Intuitive Nature of Courage
13:08 | Put Yourself Out There
19:28 | Inspired Cynical Ideas
28:51 | Integrate Truth & Courage
35:18 | Responsibility to Past Lessons
41:29 | Middle of Reckless and Coward
48:02 | Is It Reckless Or Cowardice?
1:00:52 | Failing to be Courageous
1:08:11 | Not Acting Courageous
1:15:59 | Get More Courageous
1:21:34 | Courageous is Contagious
1:31:17 | Ryan’s Heroes & Standards
Check out our sponsors:
ButcherBox: Sign up at ButcherBox.com/impact and get 2 lbs of ground beef FREE in every order for the life of your membership.
SmileBrilliant: Go to smilebrilliant.com and use coupon code IMPACT
CuriosityStream: Go to https://curiositystream.com/impact and use code IMPACT to save 25% off today, that’s only $14.99 a year.
HigherDOSE: Go to HigherDOSE.com/impact to save $75 on the Infrared Sauna Blanket or Infrared PEMF Mat.
Thryve: Get 70% off your at-home gut health test at trythryve.com/impact
Four Sigmatic: Get up to 40% off + FREE Shipping on Mushroom Coffee bundles at Foursigmatic.com/IMPACT
Athletic Greens: Go to athleticgreens.com/impact and receive a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase!
Are You Ready for EXTRA Impact?
If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.
Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness.
This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.
Subscription Benefits:
- Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more
- New episodes delivered ad-free
- Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list
- You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:
- Legendary Mindset: Mindset & Self-Improvement
- Money Mindset: Business & Finance
- Relationship Theory: Relationships
- Health Theory: Mental & Physical Health
- Power Ups: Weekly Doses of Short Motivational Quotes
Next Episode

Tom Bilyeu REVEALS His Ultimate SLEEP ROUTINE for High Performance
October 7, 2021
•24m
Sleep is not only an essential function that allows us to recharge mentally and physically, it’s also deemed so important that going without sleep was banned by Guinness World Records. The record for going without sleep was officially given to Randy Gardner who managed to survive 11 days without sleep in 1964 while giving himself a form of dementia. Obviously this is not the path to take for increasing productivity and optimizing your quality of life, but many of us are short changing our sleep every night and have been doing so for years. Sleep is something that should be protected and guarded at all costs if you want to execute consistently at a high level and optimize for higher output and results. Here are Tom’s 10 tips to help you prioritize your sleep even if you’re burning the candle at both ends, there is no excuse and no way around prioritizing your sleep hygiene.
SHOW NOTES:
0:00 | Introduction to Sleep Routine
0:42 | Get Sun Exposure
1:53 | Move Your Body
2:38 | Stop Eating Crap
7:12 | Reduce Artificial Light
12:39 | Separate Your Blankets
14:45 | Keep The Bedroom Cool
16:07 | Tape Your Mouth Shut
17:55 | Fall Back Asleep
21:16 | Never Set an Alarm
22:33 | Bonus Tip Q
Check out our sponsors:
Better Help: Get 10% off your first month at https://betterhelp.com/impacttheory
Stay updated on our special NFT product drop coming October 13, 2021! Join the Impact Theory Discord channel or follow Tom on Twitter for updates: Discord: https://impacttheory.com/discord Twitter: https://twitter.com/TomBilyeu
BLUblox: Go to blublox.com/impacttheory for 15% off your order or use discount code ImpactTheory at checkout.
LearnWorlds: Visit trylearnworlds.com/free to start your 30-day FREE trial.
MyFitnessPal: Go to impact.myfitnesspal.com and use code IMPACT to get a one-month premium membership for FREE!
Thryve: Get 50% off your at-home gut health test at trythryve.com/impact
Shopify: Go to shopify.com/impact for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features.
Are You Ready for EXTRA Impact?
If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.
Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness.
This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.
Subscription Benefits:
- Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more
- New episodes delivered ad-free
- Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list
- You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:
- Legendary Mindset: Mindset & Self-Improvement
- Money Mindset: Business & Finance
- Relationship Theory: Relationships
- Health Theory: Mental & Physical Health
- Power Ups: Weekly Doses of Short Motivational Quotes
Subscribe on Apple Podcasts: https://apple.co/3PCvJaz
Subscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/
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