From JANITOR to Inventing the MULTI-BILLION DOLLAR "Flamin' Hot Cheetos" Empire | Richard Montañez on Impact Theory
Tom Bilyeu's Impact Theory
06/15/21
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I am excited to bring Richard Montanez, former PepsiCo executive, here to share his incredible story of what it means to start with nothing, break ranks, and figure out ways around your limitations along the way. Richard is evidence of someone taking potential and deep conviction and turning it into a massive success. He has been pioneering his way from janitor for Frito-Lay, to a top-level executive, author, and motivational speaker, and it is beyond inspiring. This is why I say action cures all. It doesn’t matter where you start, all that matters is the skills you work hard to acquire and what you do with those skills to forge a life worth living, with meaning and purpose. Order Richard Montanez new book, Flaming Hot: https://www.amazon.com/gp/product/0593087461?tag=randohouseinc7986-20
SHOW NOTES:
Pioneer | Why Richard sees himself as a pioneer beginning with picking grapes [1:44]
Fun Poor | Using imagination and community to have fun in poor conditions at labor camp [4:19]
Janitor | Richard’s excitement and gratitude becoming a janitor at Frito-Lay [6:50]
Initiative | Almost fired for no initiative, Richard learns the word and changes his world [11:43]
Truth Hurts | Richard on why you can’t get offended when someone gives you the truth [14:41]
Production Line | Richards journey from janitor to working line and creating new specs [16:00]
Record History | Richards advises you to write your history down and take the shot [21:38]
PhD Calling | How Richard earned his PhD, poor, hungry, and determined [24:29]
Influence | Focusing on the right people to influence, not on everyone [25:51]
Command Control | Richard on the revelation being told to act like an owner by the CEO [31:15]
What If | Richard’s revelation leads him to “what if” and calling the CEO with a new idea [36:37]
CEO Presentation | Richard details his journey to layout a $2 billion product for pennies [44:35]
Cookie Line | Why you have to get out of line, break ranks, and beat fear with hunger [50:25]
Overcome Adversity | Richards attitude and grit that got him through the adversities [54:57]
Career or Calling | Richard on legacy and having the power of a calling to entrepreneurs [59:27]
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Are You Ready for EXTRA Impact?
If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.
This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.
Subscription Benefits:
- Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more
- New episodes delivered ad-free
- Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list
- You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:
- Legendary Mindset: Mindset & Self-Improvement
- Money Mindset: Business & Finance
- Relationship Theory: Relationships
- Health Theory: Mental & Physical Health
- Power Ups: Weekly Doses of Short Motivational Quotes
Previous Episode
I’ve been diving into cryptocurrency and I do not want any of you to miss out on the opportunity to learn more about Bitcoin and crypto for yourselves. I am all in when it comes to building businesses and being the entrepreneur that I am, but when it comes to finances, I am definitely out of my comfort zone. It feels like a movement going on around Bitcoin and crypto, and it would feel so wrong to not bring you, someone, I think you should definitely spend time researching, Michael Saylor. The once-in-a-lifetime opportunity that is accessible to nearly every single person cannot be disregarded out of ignorance. Michael is an MIT graduate and the CEO of Micro-strategy and a self-appointed ambassador for the Bitcoin Movement, whose explanations of what Bitcoin is and why this is so important is one of the best I’ve heard in my own pursuit to better understand cryptocurrency. Listen, research, and do what is best for you, but I urge you to make an informed decision.
SHOW NOTES:
Startup | Michael on how MicroStrategy started [1:39]
Risks | What growing $16 million with risks was in comparison to no risks [3:53]
First Principles | First Principles thinking and being intellectually fearless [11:22]
Bitcoin | Michael explains how why bitcoin is 1st engineering in economics [21:50]
Currency Value | Breaking down the shift in wealth with devaluing currency [25:51]
Inflation | Michael debunks inflation myth, unpacking the real problem [28:50]
Hyperinflation | Hyperinflation in bonds, crypto, luxury items [34:26]
Cash Is Trash | Michale explains how cash is losing value, and at what rate [38:24]
Devaluation Rate | Michael on the challenge of beating currency devaluation [43:03]
Currency Conversion | Converting weak currency to stronger assets is best [48:48]
What Is Bitcoin | Michael explains why bitcoin is more valuable and desirable [51:20]
Crypto Volatility | Bitcoin volatility and seeing how big the problem is [1:05:11]
Accessibility | Bitcoin accessibility and solution for rich and poor [1:15:53]
Bitcoin Secure | Michael exposes how Bitcoin is a secure asset [1:20:57]
Sustainable Energy | Bitcoin, sustainable energy and Elon Musk [1:22:49]
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Are You Ready for EXTRA Impact?
If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.
This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.
Subscription Benefits:
- Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more
- New episodes delivered ad-free
- Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list
- You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:
- Legendary Mindset: Mindset & Self-Improvement
- Money Mindset: Business & Finance
- Relationship Theory: Relationships
- Health Theory: Mental & Physical Health
- Power Ups: Weekly Doses of Short Motivational Quotes
Next Episode
The chaos that can get unleashed on your body from your diet is so important to understand. Having low energy and brain fog is not only frustrating but it feels debilitating as well. I've had my own recent experience with low energy that had me questioning if I had lost my drive. Starting with my diet and realizing pecans were causing my energy to feel so low was shocking for me. Dr. Steven Gundry's latest book, The Energy Paradox, reveals what's taking place on a cellular level that was affecting the body's energy. He joins me to unpack how significant gut health is to your immune system and brain. We get into the chaos leaky gut causes and how you can make better choices to restore your energy. Even if you have a healthy diet, Dr. Gundry, a cardiothoracic surgeon, will surprise you. Order Dr. Gundry’s new book, The Energy Paradox: https://www.amazon.com/dp/0063005735?tag=imprintweb-20
Follow Steven Gundry:
Website:https://gundrymd.com/
Youtube: https://www.youtube.com/channel/UC4ODXZL2r3XepieV0uoRjNA
Facebook: https://www.facebook.com/GundryMD/
Instagram: https://www.instagram.com/gundrymd/
Twitter: https://twitter.com/DrGundry
Podcast: https://www.youtube.com/channel/UCtxo0nTZjzlKJq5-vJq6s6g
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Athletic Greens: Go to athleticgreens.com/impact and receive a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase!
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Are You Ready for EXTRA Impact?
If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.
Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness.
This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.
Subscription Benefits:
- Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more
- New episodes delivered ad-free
- Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list
- You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:
- Legendary Mindset: Mindset & Self-Improvement
- Money Mindset: Business & Finance
- Relationship Theory: Relationships
- Health Theory: Mental & Physical Health
- Power Ups: Weekly Doses of Short Motivational Quotes
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