193: Cold Calling is Dead Because You Suck
The Cardone Zone
11/20/15
•46m
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On today's episode Grant discusses the art of cold calling. It's necessary and unavoidable for everyone at some point in their lives—especially for entrepreneurs.
As long as you need something in business -- more clients, a permit, a loan or a favor, you will have to get to the right person, get their attention and convince them to take action.
Tune-in and watch Grant role play with various callers and critique their cold calling pitches. Grant offers tons of valuable information to make your cold call a successful one: Here are a few tips to master the cold call: 1. Be confident 2. Open with your reason for calling 3. Offer a bold claim early in the call
Cold calling is one of those things an entrepreneur must learn to master. The sooner you start to cold call as a way to promote your business, the better off you will be.
Previous Episode
192: 5 Steps to Digital Branding
November 13, 2015
•42m
Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive... and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually.
Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more.
Grant begins the show sharing the following facts about digital media according to eMarketer: • Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer's latest estimate of media consumption among US adults. • The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television. • Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%. • The most significant growth area is on mobile. • Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in
Grant then explains that if you are a company advertising, trying to gain attention, you have to analyze what people are watching, where they are watching and how you reach them. Where do you spend your money and when you do what do you spend it on? He offers the steps and thinking that he uses to best utilize digital media.
To advertising on Whatever It Takes Network. click here: http://witnation.com/brandyourself/
Grant's Digital Mix: 1) Write an article or blog on a chosen topic related to your industry. 2) Create a video discussing that topic for YouTube or Vimeo. 3) Host a Podcast or Radio/Web Stream discussing the topic. 4) Create a custom content e-mail and blast it to your network. 5) Repurpose & Repeat
Everything we do here is to be multi-purposed.
Rules of the Game: 1) Attention is the name of the game. 2) Obscurity cost money. 3) Be everywhere! 4) Drive interest and respond!
Next Episode
194: Holiday Special - When to Lower Prices
November 24, 2015
•38m
On today's special holiday episode of Cardone Zone, Grant discusses when to lower your prices and when not to. According to the National Retail Federation, 135.8 million Americans plan to shop on Thanksgiving weekend and nearly 80% of holiday shoppers—183.5 million—are planning to shop on Cyber Monday. There is no doubt that consumers are wasting no time when it comes to shopping. Just this week, Grant slashed the prices at his web store on all of his products. These are the lowest prices ever—up to 90% off. While these prices are rock bottom, one of Grant's cardinal rules is, "Never use a lower price to close a deal." So how is his mega Black Friday/November special different? His goal is to reach 7 billion people and he wants everyone to be able to benefit from his content and is using price to get to more people.
Watch as Grant discusses the difference and suggestions: 1) When to lower prices 2) How to strike while the iron is hot 3) The importance of driving traffic
If you like this episode you’ll love
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