192: 5 Steps to Digital Branding
The Cardone Zone
11/13/15
•42m
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Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive... and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually.
Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more.
Grant begins the show sharing the following facts about digital media according to eMarketer: • Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer's latest estimate of media consumption among US adults. • The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television. • Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%. • The most significant growth area is on mobile. • Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in
Grant then explains that if you are a company advertising, trying to gain attention, you have to analyze what people are watching, where they are watching and how you reach them. Where do you spend your money and when you do what do you spend it on? He offers the steps and thinking that he uses to best utilize digital media.
To advertising on Whatever It Takes Network. click here: http://witnation.com/brandyourself/
Grant's Digital Mix: 1) Write an article or blog on a chosen topic related to your industry. 2) Create a video discussing that topic for YouTube or Vimeo. 3) Host a Podcast or Radio/Web Stream discussing the topic. 4) Create a custom content e-mail and blast it to your network. 5) Repurpose & Repeat
Everything we do here is to be multi-purposed.
Rules of the Game: 1) Attention is the name of the game. 2) Obscurity cost money. 3) Be everywhere! 4) Drive interest and respond!
Previous Episode
191: Financial Responsibility
November 6, 2015
•32m
On today's episode, Grant discusses how he defines financial responsibility and practices it as part of his daily life. The truth is, most people don't even know what they have—which is a major violation of financial responsibility. What you pay attention to is where you get results.
Watch as Grant explains his simple four step process and how to incorporate it in to your daily life: 1. Commit 2. Confront 3. Control 4. Commit again
If you want to achieve financial responsibility, this is a simplistic strategy to do so.
How often do you review YOUR finances?
Next Episode
193: Cold Calling is Dead Because You Suck
November 20, 2015
•46m
On today's episode Grant discusses the art of cold calling. It's necessary and unavoidable for everyone at some point in their lives—especially for entrepreneurs.
As long as you need something in business -- more clients, a permit, a loan or a favor, you will have to get to the right person, get their attention and convince them to take action.
Tune-in and watch Grant role play with various callers and critique their cold calling pitches. Grant offers tons of valuable information to make your cold call a successful one: Here are a few tips to master the cold call: 1. Be confident 2. Open with your reason for calling 3. Offer a bold claim early in the call
Cold calling is one of those things an entrepreneur must learn to master. The sooner you start to cold call as a way to promote your business, the better off you will be.
If you like this episode you’ll love
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