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The Bootstrapped Founder - 302: Nick Groeneveld — Speaking the Language of your Customers
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302: Nick Groeneveld — Speaking the Language of your Customers

The Bootstrapped Founder

03/13/24

50m

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Featured In

Nick Groeneveld (@ToolboxOfDesign) understands that design isn't about gadgets, widgets, or buttons. For Nick, design is understanding the needs, desires, and expectations of those you aim to serve. We chat about talking to your customers, what common mistakes indie hackers make when thinking about "design", and just how much more UX means than web interfaces.

Nick is ALSO the guy behind my interview videos and thumbnails! He's the producer of The Bootstrapped Founder, really. We talk about how freelancing and working with a media partner works, how he juggles his financials, and what lifestyle he aims for.

Nick on Twitter: https://twitter.com/ToolboxOfDesign

00:00:00 Designing for the User Experience

00:09:34 Managing Feature Creep and Simplifying UX

00:16:15 User-Centric Design and Business Growth

00:25:48 Evolving UX Design Services

00:33:12 Limiting Clientele for Meaningful Work

00:36:51 Building a Lifestyle Work Balance

00:50:01 Supporting Bootswap Founder on Multiple Platforms

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/nick-groeneveld-speaking-the-language-of-your-customers/

The podcast episode: https://tbf.fm/episodes/302-nick-groeneveld-speaking-the-language-of-your-customers

The video: https://youtu.be/mCH_qEHgK0Y

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

  • (00:00) - Designing for the User Experience
  • (09:34) - Managing Feature Creep and Simplifying UX
  • (16:15) - User-Centric Design and Business Growth
  • (25:48) - Evolving UX Design Services
  • (33:12) - Limiting Clientele for Meaningful Work
  • (36:51) - Building a Lifestyle Work Balance
  • (50:01) - Supporting Bootswap Founder on Multiple Platforms

Previous Episode

Do you like revenue and expense numbers? I've been running my new SaaS podscan.fm for a month now. And today, I share all the facts and figures behind this first four weeks — the good, the undecided, and the bad.

This episode is sponsored by Acquire.com

The podcast episode: https://tbf.fm/episodes/301-podscan-one-month-in-mrr-expenses-marketing-tactics

Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Next Episode

Ever since I started building Podscan in public, I’ve received a lot of attention.

And it’s been spectacular: I’ve found early users, prospects, customers, and cheerleaders.

Apparently, when people see something get traction, they want to be a part of it. Besides the much welcome support on social media, this has also resulted in a few offers that go beyond monthly subscription revenue. Today, I want to share with you how I think about collaborating with people, taking investment, and growing the team.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/how-i-deal-with-investment-offers/

The podcast episode: https://tbf.fm/episodes/303-how-i-deal-with-investment-offers

Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

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