285: Voices of Influence: How Expert Feedback Shapes SaaS Success
The Bootstrapped Founder
01/12/24
•9m
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What's more important? Impact or Influence? Or does one facilitate the other?
You'll learn what makes niche influence so valuable in an episode where I am briefly joined by a founder celebrity who has an opinion about a question I asked last week.
Throughout their reply, you'll find out just why influencing has very little to do with taking selfies.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/voices-of-influence-how-expert-feedback-shapes-saas-success/
The podcast episode: https://tbf.fm/episodes/285-voices-of-influence-how-expert-feedback-shapes-saas-success
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Previous Episode
284: Kasey Jones — The Art of Strategic Self-Revelation in the Digital Age
January 10, 2024
•49m
Kasey Jones (@ABetterJones) is a maven in the realm of authentic online identity.
As an entrepreneur who has weathered the storm of digital exposure, Kasey joins me to dismantle the barriers of vulnerability and self-doubt that so often plague professionals as they carve their space in the social media landscape.
In a world where sharing too little leaves you invisible and sharing too much can overwhelm, Kasey walks me through the art of strategic self-revelation. If you're grappling with imposter syndrome or hesitant to share your personal journey for professional impact, this conversation is for you. Kasey opens up about her own highs and lows, including a failed NFT project, to showcase the transformative power of embracing our entire narrative online.
Tune in for an episode that promises to embolden you to craft a personal brand that resonates with authenticity, fosters community, and propels personal growth.
Kasey on Twitter: https://twitter.com/ABetterJones
00:00:00 Overcoming Fear, Building Personal Platform
00:07:42 Social Media
00:19:18 Sharing Lessons and Vulnerability on Social Media
00:29:11 Recognizing Failure, Healing, and Vulnerability
00:36:49 Overcoming Imposter Syndrome and Embracing Growth
00:41:12 Building Relationships and Sharing Unique Experiences
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/kasey-jones-the-art-of-strategic-self-revelation-in-the-digital-age/
The podcast episode: https://tbf.fm/episodes/284-kasey-jones-the-art-of-strategic-self-revelation-in-the-digital-age
The video: https://youtu.be/ILpRrH0bpHo
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Next Episode
286: Asia Orangio — Crafting a Growth Blueprint for Emerging Startups
January 17, 2024
•56m
Asia Orangio (@AsiaOrangio), CEO of Demand Maven, joins me as we dive into the world of customer discovery and (go-to) market strategies. We'll discuss real-life examples, like a Gantt chart tool maker who grew their business through customer feedback. This episode is a practical guide on balancing passion with profit and tackling early-stage marketing and growth challenges.
And if you kinda suck at surveys, this one is for you.
In our conversation, Asia and I unravel the importance of customer interviews and debunk the myth that customers aren't willing to share their thoughts. We also explore key decisions in scaling a business, from expanding your audience to smart hiring choices. Whether you're just starting or already on your entrepreneurial journey, this episode offers valuable insights into maintaining a consistent customer base and steering your business's marketing strategy.
Asia on Twitter: https://twitter.com/AsiaOrangio
Asia on LinkedIn: https://www.linkedin.com/in/asiaorangio/
00:00:00 Early Stage Marketing and Growth Challenges
00:12:37 Overcoming Inhibition to Conduct Customer Interviews
00:18:21 Considering Go-to Market and Freemium Strategies
00:30:17 Navigating Audience Expansion and Maintaining Consistency
00:36:24 Hiring and Building a Team
00:46:19 First Hire Selection and Fractional Hires
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/asia-orangio-crafting-a-growth-blueprint-for-emerging-startups/
The podcast episode: https://tbf.fm/episodes/286-asia-orangio-crafting-a-growth-blueprint-for-emerging-startups
The video: https://youtu.be/tQaf64794lw
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Early Stage Marketing and Growth Challenges
- (12:37) - Overcoming Inhibition to Conduct Customer Interviews
- (18:21) - Considering Go-to Market and Freemium Strategies
- (30:17) - Navigating Audience Expansion and Maintaining Consistency
- (36:24) - Hiring and Building a Team
- (46:19) - First Hire Selection and Fractional Hires
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