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The Bootstrapped Founder - 284: Kasey Jones — The Art of Strategic Self-Revelation in the Digital Age
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284: Kasey Jones — The Art of Strategic Self-Revelation in the Digital Age

The Bootstrapped Founder

01/10/24

49m

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Kasey Jones (@ABetterJones) is a maven in the realm of authentic online identity.

As an entrepreneur who has weathered the storm of digital exposure, Kasey joins me to dismantle the barriers of vulnerability and self-doubt that so often plague professionals as they carve their space in the social media landscape.

In a world where sharing too little leaves you invisible and sharing too much can overwhelm, Kasey walks me through the art of strategic self-revelation. If you're grappling with imposter syndrome or hesitant to share your personal journey for professional impact, this conversation is for you. Kasey opens up about her own highs and lows, including a failed NFT project, to showcase the transformative power of embracing our entire narrative online.

Tune in for an episode that promises to embolden you to craft a personal brand that resonates with authenticity, fosters community, and propels personal growth.

Kasey on Twitter: https://twitter.com/ABetterJones

00:00:00 Overcoming Fear, Building Personal Platform
00:07:42 Social Media
00:19:18 Sharing Lessons and Vulnerability on Social Media
00:29:11 Recognizing Failure, Healing, and Vulnerability
00:36:49 Overcoming Imposter Syndrome and Embracing Growth
00:41:12 Building Relationships and Sharing Unique Experiences

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/kasey-jones-the-art-of-strategic-self-revelation-in-the-digital-age/

The podcast episode: https://tbf.fm/episodes/284-kasey-jones-the-art-of-strategic-self-revelation-in-the-digital-age

The video: https://youtu.be/ILpRrH0bpHo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Previous Episode

undefined - 283: Business Validation Traps
283: Business Validation Traps

January 5, 2024

20m

Founders often listen to the wrong signals when validating their businesses. Let's dive into common validation traps today.

I see three major traps indie hackers have to face: 1) confusing users with customers, 2) getting a bit too much support from our founder peers, and 3) listening to the wrong segments of our user base.

Why do we listen to the wrong people? Founder optimism! We have a built-in confirmation bias — otherwise, we'd never do something as stupid as building our own business... Here's why we fall prey to it, how it works, and how we can escape the trap.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/business-validation-traps/

The podcast episode: https://tbf.fm/episodes/283-business-validation-traps

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Next Episode

What's more important? Impact or Influence? Or does one facilitate the other?

You'll learn what makes niche influence so valuable in an episode where I am briefly joined by a founder celebrity who has an opinion about a question I asked last week.

Throughout their reply, you'll find out just why influencing has very little to do with taking selfies.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/voices-of-influence-how-expert-feedback-shapes-saas-success/

The podcast episode: https://tbf.fm/episodes/285-voices-of-influence-how-expert-feedback-shapes-saas-success

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

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