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The Bootstrapped Founder - 229: Utility, Pricing, and Entrepreneurship
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229: Utility, Pricing, and Entrepreneurship

The Bootstrapped Founder

06/30/23

7m

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Are you struggling to find the balance between the utility of your product and its perceived value? Let’s explore the biggest misconception in entrepreneurship and discover how to create a high-utility business at the intersection of your fields of interest. Find out what Swiss Army knives have to do with it, too!

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/utility-pricing-and-entrepreneurship/

The podcast episode: https://share.transistor.fm/s/d8b22900

The video: https://youtu.be/G4KZWbYutEs

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn

Previous Episode

Kevin McArdle bought my SaaS. For millions. And now, I get to talk to him about all things acquisition. In our chat, we discuss the importance of annual exit planning for startup founders, we explore the mindset and framework necessary for building a successful and sellable business, as well as the benefits of stepping outside of your normal workplace to think strategically. With practical advice and personal anecdotes, this conversation is a must-watch for any entrepreneur looking to achieve long-term success — and a big life-changing check at the end.

Kevin on Twitter: https://twitter.com/Kevin_McArdle

The blog post: https://thebootstrappedfounder.com/kevin-mcardle-the-man-who-changed-my-life-and-could-change-yours/

The podcast episode: https://share.transistor.fm/s/d938c4ce

The video: https://youtu.be/Wx0hEK0zNPU

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Next Episode

Today, I’m talking to Moritz Dausinger, a serial indie hacker with several exits under his belt. Moritz most recently pivoted his software business Refiner after 18 months of trying to figure out a way forward. Well, now he’s found it. We will chat about figuring out how to structure sales, how and who to hire, and if he wants to sell this business again, for a third time.

Moritz on Twitter: https://twitter.com/mdausinger

The blog post: https://thebootstrappedfounder.com/moritz-dausinger-serial-indie-entrepreneurship/

The podcast episode: https://share.transistor.fm/s/215b9c09

The video: https://youtu.be/8jiwJZyMjEI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com!

  • (00:00) - Introduction to today’s episode.
  • (03:04) - How did you get involved with the indie hackers podcast?
  • (10:11) - It’s never just about execution.
  • (16:40) - The importance of bootstrapping.
  • (20:16) - Getting funding for Refiner.
  • (24:47) - How to outsource your technical work.
  • (29:29) - How did you decide to sell your company?
  • (35:47) - The importance of building a good relationship with the seller.
  • (38:38) - Sharing your story in public.
  • (42:23) - The importance of sharing your story.
  • (47:50) - Bridging the gap between sales and customer service.
  • (51:56) - Pricing structure for dual models.
  • (57:43) - How expensive is it to run a database server?
  • (01:03:08) - What is the perfect sellable business?

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