205: Artificial Scarcity Damages the Creator Economy
The Bootstrapped Founder
04/07/23
•15m
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Artificial scarcity, a marketing tactic that fosters urgency in customers, can lead to short-term financial gains but raises ethical concerns and negative consequences in the creator economy. Drawbacks include damaging relationships, promoting impulsive purchases, and exacerbating global inequality. While there are exceptions, such as outcome-oriented communities and front-loading financial gains, adopting an abundance mindset and cultivating genuine relationships is a more sustainable long-term strategy in the digital realm.
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/artificial-scarcity-damages-the-creator-economy/
The podcast episode: https://share.transistor.fm/s/37d137db
The video: https://youtu.be/0ypM30tG1Mg
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Pinto Financial. Check out their demo!
Previous Episode
204: Josh Spector — Saying Less and Making More
April 5, 2023
•59m
Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.
00:00:00 How to think about scarcity
00:04:16 Josh's newsletter(s)
00:08:49 Ads that feel less like ads
00:12:21 Why you need to know what you want to sell
00:16:20 How Josh got started
00:22:02 Advertising is just another way for people to connect
00:26:32 Maintain and improve the quality of your audience
00:30:51 How to get people to subscribe to your newsletter
00:34:54 Why you need to shorten your email newsletter
00:39:28 How to use video as part of your content strategy
00:48:12 Empathy with the needs of your audience
00:51:31 Helping your reader
00:57:16 Having an audience centric approach to business
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/
The podcast episode: https://share.transistor.fm/s/6bbf0f6e
The video: https://youtu.be/AND8f7I_Tr0
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
Sponsored by Acquire.com.
Next Episode
206: Marie Poulin & Benjamin Borowski — Digital Permaculture
April 12, 2023
•64m
Marie and Ben are a power couple. Together, they run Notion Mastery, an intense workshop for people who want to use Notion professionally and productively. In our conversation, we'll dive into platform risk, building a sustainable educational business, how to work together as a couple, and why social media distribution matters a lot to educational founders. Enjoy!
00:00:00 What can we learn from permaculture?
00:04:55 How do you make it profitable?
00:10:57 Building an info product on top of a shifting platform?
00:13:28 How do you keep your courses relevant in the future?
00:19:14 Perfectionism is a huge problem
00:22:12 How do you speak to an audience that is so diverse?
00:27:33 Are you a user or are you a builder?
00:29:52 Channels that have worked the best.
00:33:55 Partnerships
00:37:16 How to build a business with yout partner.
00:43:08 What is needed to keep a long-term event like this running?
00:46:34 The breathing business
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm
The blog post: https://thebootstrappedfounder.com/marie-poulin-benjamin-borowski-digital-permaculture/
The podcast episode: https://share.transistor.fm/s/faf48b60
The video: https://youtu.be/Dr0Uty8heyo
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
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