204: Josh Spector — Saying Less and Making More

The Bootstrapped Founder

04/05/23

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59m

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Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.

00:00:00 How to think about scarcity

00:04:16 Josh's newsletter(s)

00:08:49 Ads that feel less like ads

00:12:21 Why you need to know what you want to sell

00:16:20 How Josh got started

00:22:02 Advertising is just another way for people to connect

00:26:32 Maintain and improve the quality of your audience

00:30:51 How to get people to subscribe to your newsletter

00:34:54 Why you need to shorten your email newsletter

00:39:28 How to use video as part of your content strategy

00:48:12 Empathy with the needs of your audience

00:51:31 Helping your reader

00:57:16 Having an audience centric approach to business

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/

The podcast episode: https://share.transistor.fm/s/6bbf0f6e

The video: https://youtu.be/AND8f7I_Tr0

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

Previous Episode

Bonus: Arvid on "First Class Founders" by Yong-Soo Chung

April 3, 2023

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36m

This is probably the most concentrated and well-produced podcast I've been on in a long while. And I want to share it with you here today as a bonus episode.

Kudos to @YongSooChung for putting his money where his mic is. He spent a lot of time, money, and energy to make this episode happen. This is a great ep, and if want to learn about my whole founder journey, I recommend a listen.

Here's the original show: https://www.firstclassfounders.com/life-changing-wisdom-with-arvid-kahl-from-selling-a-saas-business-to-becoming-a-creator/

Yong-Soo Chung on Twitter: https://twitter.com/YongSooChung

Next Episode

205: Artificial Scarcity Damages the Creator Economy

April 7, 2023

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15m

Artificial scarcity, a marketing tactic that fosters urgency in customers, can lead to short-term financial gains but raises ethical concerns and negative consequences in the creator economy. Drawbacks include damaging relationships, promoting impulsive purchases, and exacerbating global inequality. While there are exceptions, such as outcome-oriented communities and front-loading financial gains, adopting an abundance mindset and cultivating genuine relationships is a more sustainable long-term strategy in the digital realm.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/artificial-scarcity-damages-the-creator-economy/

The podcast episode: https://share.transistor.fm/s/37d137db

The video: https://youtu.be/0ypM30tG1Mg