195: Don't Fall for the Follower Count Trap
The Bootstrapped Founder
03/03/23
•17m
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Goodhart's law is powerful and important to remember for every creator: when a measure becomes a target, people tend to optimize their behavior to meet that target, which can lead to unintended consequences. You'll see examples of this law in action, including in education and social media, and learn the negative consequences of over-optimizing for follower count. But I won't let you go without prevention methods and tips for building a quality audience on social media.
00:00:00 Intro
00:01:51 Goodhart's Law
00:03:28 The Pitfalls of Focusing on Follower Count
00:07:32 The Negative Consequences of Over-Optimizing for Follower Count
00:09:18 Prevention Methods
00:12:16 How to Build a Quality Audience on Social Media
The blog post: https://thebootstrappedfounder.com/dont-fall-for-the-follower-count-trap
The podcast episode: https://share.transistor.fm/s/33be4469
The video: https://www.youtube.com/watch?v=P1HtIy5JyHI
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Fathom Analytics.
Previous Episode
194: Matt Wensing — Publish Your Juicy Thoughts
March 1, 2023
•69m
Today, I’m talking to Matt Wensing — the founder behind Summit and tweeter of many often controversial things. We talk about bootstrapping a financial SaaS, how to deal with integrations, and when to take funding. Here’s Matt.
00:00:00 An exchange of stories
00:04:54 What’s your strategy?
00:09:31 Writing long-form
00:15:05 Bridging the gap between invention and commercialization.
00:19:56 Creators and salespeople.
00:25:58 How a little bit of cash can change the trajectory of your business.
00:34:34 Bootstrapping is not a shot in the dark
00:41:48 The importance of trust (in the crypto space.)
00:47:55 Centralization has to occur for other people to benefit
00:54:58 How not to leave people behind
00:59:29 How do you look at platform risk from both sides?
00:1:05:06 The nature of platforms
The blog post: https://thebootstrappedfounder.com/matt-wensing-publish-your-juicy-thoughts/
The podcast episode: https://share.transistor.fm/s/f7deea33
The video: https://www.youtube.com/watch?v=2pBYsl1UxeY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This interview is sponsored by Acquire.com
Next Episode
196: Troy Hunt — Securing Your SaaS
March 8, 2023
•53m
Troy Hunt (of HaveIBeenPwned fame) is a cybersecurity expert who has been around long enough to be able to give actionable and pragmatic security advice without complicating things.
In our conversation, we chat about best practices for securing your SaaS business, how to get your family to be more secure, what it means to vet your vendors, if you should build your own authentication and why passwords just won't die.
After this conversation, you will know how to adequately secure your SaaS business without having to spend thousands of dollars.
00:00:00 Troy Hunt
00:00:59 The 1 thing SaaS founders get wrong
00:05:14 Why you shouldn’t build your own authentication
00:09:17 Library update management
00:13:42 Using third-party services
00:19:08 Data breaches and security expectations
00:26:39 Browser extensions
00:31:53 What is the right amount of security?
00:37:11 Giving your customers security options
00:42:13 The Have I Been Pwned + 1Password deal
00:48:18 Password managers
The blog post: https://thebootstrappedfounder.com/securing-your-saas-with-troy-hunt/
The podcast episode: https://share.transistor.fm/s/d2244c65
The video: https://www.youtube.com/watch?v=oRM-UrS440s
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This interview is sponsored by Acquire.com
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