194: Matt Wensing — Publish Your Juicy Thoughts
The Bootstrapped Founder
03/01/23
•69m
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Today, I’m talking to Matt Wensing — the founder behind Summit and tweeter of many often controversial things. We talk about bootstrapping a financial SaaS, how to deal with integrations, and when to take funding. Here’s Matt.
00:00:00 An exchange of stories
00:04:54 What’s your strategy?
00:09:31 Writing long-form
00:15:05 Bridging the gap between invention and commercialization.
00:19:56 Creators and salespeople.
00:25:58 How a little bit of cash can change the trajectory of your business.
00:34:34 Bootstrapping is not a shot in the dark
00:41:48 The importance of trust (in the crypto space.)
00:47:55 Centralization has to occur for other people to benefit
00:54:58 How not to leave people behind
00:59:29 How do you look at platform risk from both sides?
00:1:05:06 The nature of platforms
The blog post: https://thebootstrappedfounder.com/matt-wensing-publish-your-juicy-thoughts/
The podcast episode: https://share.transistor.fm/s/f7deea33
The video: https://www.youtube.com/watch?v=2pBYsl1UxeY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This interview is sponsored by Acquire.com
Previous Episode
193: Stair-Stepping with Plugins: Platforms to Build On
February 24, 2023
•14m
Stair-stepping into software entrepreneurship is a great way for developers to start their own businesses without taking on massive risks. Building a plugin on an established platform allows developers to leverage existing user bases and traffic to grow their business quickly, while also being aware of the risks associated with platform dependency, profit-sharing, and limited flexibility.
My interview with Collen Schnettler: https://www.youtube.com/watch?v=PpcYTO5x3cY
Rob Walling's Stair-Stepping: https://robwalling.com/2015/03/26/the-stair-step-method-of-bootstrapping/
Preetham Nath: https://www.preetamnath.com/blog/grow-shopify-micro-saas-to-25k-mrr-in-14-months
The blog post: https://thebootstrappedfounder.com/stair-stepping-with-plugins-platforms-to-build-on/
The podcast episode: https://share.transistor.fm/s/51643e63
The video: https://www.youtube.com/watch?v=PjOHqn4PJZM
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Drata.
Next Episode
195: Don't Fall for the Follower Count Trap
March 3, 2023
•17m
Goodhart's law is powerful and important to remember for every creator: when a measure becomes a target, people tend to optimize their behavior to meet that target, which can lead to unintended consequences. You'll see examples of this law in action, including in education and social media, and learn the negative consequences of over-optimizing for follower count. But I won't let you go without prevention methods and tips for building a quality audience on social media.
00:00:00 Intro
00:01:51 Goodhart's Law
00:03:28 The Pitfalls of Focusing on Follower Count
00:07:32 The Negative Consequences of Over-Optimizing for Follower Count
00:09:18 Prevention Methods
00:12:16 How to Build a Quality Audience on Social Media
The blog post: https://thebootstrappedfounder.com/dont-fall-for-the-follower-count-trap
The podcast episode: https://share.transistor.fm/s/33be4469
The video: https://www.youtube.com/watch?v=P1HtIy5JyHI
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find your Following: https://findyourfollowing.com
Find me on Twitter: https://twitter.com/arvidkahl/
This episode is sponsored by Fathom Analytics.
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