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The Bootstrapped Founder - 181: The Role of Trust in Remote Work
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181: The Role of Trust in Remote Work

The Bootstrapped Founder

01/13/23

11m

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I was chatting with Marissa Goldberg about remote work this week, and she gave me several handy frameworks for founders who want to build remote-first businesses. At the center of any successful remote work relationship lies trust.

And surprisingly, many businesses have a tough time trusting anyone once they can't see them at their desk in the office. Remote work is throwing a wrench in the time-honored tradition of butt-in-seat-hands-on-keyboard that so many managers consider to be the pinnacle of productivity.

Remote work does away with this.

00:00:00 Remote Work is Here to Stay
00:01:28 Async is the New Default
00:04:42 The Deep Work Zone
00:06:17 Trust and Having Nowhere to Hide

- The Role of Trust in Remote Work - Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

You can also watch this episode as a video on YouTube.

Previous Episode

Today, I’m talking to Marissa Goldberg. She’s an expert in remote work and guides companies and founders alike toward a future-proof workplace. We’ll talk about productivity, best practices for going remote, and setting up a remote team of all sizes. Here’s Marissa.

00:00:00 Remote Work and Future Proof Workplaces
00:02:03 What is Remote Work Prep?
00:06:54 The right approach to go about remote work.
00:11:00 Traditional hiring doesn’t work for remote teams.
00:17:29 Integrating rest into your work.
00:23:10 The perversion of productivity & responsiveness policies.
00:27:27 Issues with video calls.
00:31:02 The difference between a conversation and a phone call.
00:37:12 How to transition from pandemic remote to normal remote.
00:41:10 The culture of control and top-down decision-making.
00:45:29 There’s no place to hide with remote work.
00:51:58 How do you keep doing what you do?
00:56:23 What is impostor syndrome? What is it and why does it exist?

- Running a Remote-First Business with Marissa Goldberg
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.

You can also watch this episode as a video on YouTube.

Next Episode

Today, I’m talking to Daniel Fayle — co-founder of Chekkit, a business he and his team have boostrapped to $2mil in ARR. We’ll touch on finding the right vertical to get started, how to do things that don’t scale, and what choices need to be made to get a business to 7 figures.

00:00:00 Daniel Fayle

00:05:35 Getting started with Chekkit

00:09:00 Local marketing & picking verticals

00:12:05 When to hire a team?

00:17:25 Integrations

00:22:33 Pricing choices

00:25:32 How to be inspired by competition?

00:29:54 The importance of customer support

00:36:31 Setting limits on free trials

00:41:55 Use the tech that your customers use

00:47:15 How to stay on top of your game

- Door-to-door to $2M ARR with Daniel Fayle
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.

You can also watch this episode as a video on YouTube.

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