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The Bootstrapped Founder - 180: Marissa Goldberg — Running a Remote-First Business
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180: Marissa Goldberg — Running a Remote-First Business

The Bootstrapped Founder

01/11/23

60m

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Today, I’m talking to Marissa Goldberg. She’s an expert in remote work and guides companies and founders alike toward a future-proof workplace. We’ll talk about productivity, best practices for going remote, and setting up a remote team of all sizes. Here’s Marissa.

00:00:00 Remote Work and Future Proof Workplaces
00:02:03 What is Remote Work Prep?
00:06:54 The right approach to go about remote work.
00:11:00 Traditional hiring doesn’t work for remote teams.
00:17:29 Integrating rest into your work.
00:23:10 The perversion of productivity & responsiveness policies.
00:27:27 Issues with video calls.
00:31:02 The difference between a conversation and a phone call.
00:37:12 How to transition from pandemic remote to normal remote.
00:41:10 The culture of control and top-down decision-making.
00:45:29 There’s no place to hide with remote work.
00:51:58 How do you keep doing what you do?
00:56:23 What is impostor syndrome? What is it and why does it exist?

- Running a Remote-First Business with Marissa Goldberg
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.

You can also watch this episode as a video on YouTube.

Previous Episode

This week I chatted with Patrick Campbell about his exit of ProfitWell to Paddle for $200 million. One of the most mind-blowing things that I experienced during that conversation was hearing Patrick tell me that he feels he needs to build something else to prove that his exit -$200 million- was not just a fluke.

I did not expect that, but I should have because I feel the same way all the time. And the more founders I talk to, whatever stage of their journey they might be on, I hear them tell me the same story too. Whether they just started out or sold their business for millions a few years ago, they still struggle with who they are, what they should be doing, and proving themselves and their worth to others.

00:00:00 Intro
00:00:29 Sponsor
00:01:44 Introduction
00:02:50 Balancing Parenting & Business
00:04:58 Overthinking
00:06:22 Addictions
00:08:03 Dealing with Failure
00:09:45 Not delegating can lead to anxiety
00:11:13 Burnout & Dreading Loss
00:12:49 Navigating imposter syndrome when others appear successful
00:14:44 Second-guessing decisions and dealing with incomplete data
00:16:29 Underestimating and Judging Yourself
00:18:14 Debilitating Shiny Object Syndrome
00:19:54 Feeling guilty for taking a break
00:21:09 Underwhelming Sales
00:24:03 Outro

- Founder Mental Health Pitfalls- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by Senja.

You can also watch this episode as a video on YouTube.

Next Episode

I was chatting with Marissa Goldberg about remote work this week, and she gave me several handy frameworks for founders who want to build remote-first businesses. At the center of any successful remote work relationship lies trust.

And surprisingly, many businesses have a tough time trusting anyone once they can't see them at their desk in the office. Remote work is throwing a wrench in the time-honored tradition of butt-in-seat-hands-on-keyboard that so many managers consider to be the pinnacle of productivity.

Remote work does away with this.

00:00:00 Remote Work is Here to Stay
00:01:28 Async is the New Default
00:04:42 The Deep Work Zone
00:06:17 Trust and Having Nowhere to Hide

- The Role of Trust in Remote Work - Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

You can also watch this episode as a video on YouTube.

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