171: Avoid Vanity Metrics

The Bootstrapped Founder

12/09/22

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12m

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We've been taught to believe that creators are only truly successful when they reach the top echelon of their platform, with millions of followers and likes. But this is a false notion that doesn't accurately reflect what success looks like for creators — or what “success” is about in the first place.

The truth is that success for creators comes in many different forms, and it usually doesn’t depend on reaching the top of the platform. There are many creators who have found success by building a loyal and engaged audience in a very specific niche, even if they “only” have a few thousand followers. These creators have found ways to meaningfully connect with their audience and provide value to them, which is what ultimately leads to success.

- Avoid Vanity Metrics
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.

You can also watch this episode as a video on YouTube.

Previous Episode

170: Rosie Sherry — Building Profitable Communities

December 7, 2022

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56m

I am talking to Rosie Sherry, proprietor of Rosieland and community empowerment expert. She runs her own communities, monetizing a few of them, and has been managing the IndieHackers community in the past. Rosie is an expert all things community and education. And that's precisely what we'll talk about today.

This episode is sponsored by MicroAcquire.

Here's the blog post for this episode.
You can also watch this episode as a video on YouTube.

Next Episode

172: Andrew Gazdecki — Building a Sellable Business

December 14, 2022

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56m

Today, I am talking to Andrew Gazdecki, a pillar of the founder community and himself founder of the acquisition platform formerly known as MicroAcquire — but we’ll learn more about that on the show. Besides organizing millions of dollars worth of acquisitions every month, Andrew is a true teacher. His content on building software businesses is spectacularly useful. And fortunately, he will share a lot of it with us today.

00:00:00 Introduction

00:00:54 Founder and personality

00:04:19 MicroAcquire: the first venture

00:09:51 On being relatable

00:13:42 From B2B to Human2Humman

00:20:10 What was missing in the market?

00:27:07 What makes a business more sellable?

00:32:14 Tips for selling your business

00:39:07 Working in the business vs. working on the business

00:46:47 You can’t succeed without failure

00:52:59 Any exit, no matter how small, is a good step

This episode is sponsored by MicroAcquire.