Growing A Franchise Vacation Rental Company

Slick Talk: The Hospitality Podcast

06/30/21

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42m

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Michael Friedman: Director of Sales and Expansion SkyRun Vacation Rentals

Michael has over 30 years of hospitality, vacation rental, real estate, and travel and tourism experience. He has created, led, and implemented successful sales, sales training and development programs that increase revenue, market growth, and expansion. His programs have grown businesses by 40% to 1000%. He is a growth-oriented sales professional with leadership skills at both the franchise and sales level.

As a thought leader, Michael provides industry expertise in vacation rental outbound sales, network growth, sales funnels, and marketing plan development and execution. He is also the Co-Founder of Vacation Rental University (VRU), an online academy that educates, trains and supports the VR industry. VRU was founded to fill the massive void in education and training in a fragmented industry. Michael has a passion for developing others and has consulted with individuals as an executive coach and mentor.

Michael resides in Charleston, SC, where he enjoys playing golf, walking on the beach, and dining at many world class restaurants. He’s an avid college and professional football fan, and devoted father of two grown sons who reside in Madison, Wisconsin (his home state).

This episode is sponsored by Hostfully & Operto! Running a great property management company means you need a great property management platform and the ability to give automated access to your guests so you don’t waste your time doing things manually all the time! Upgrade your techstack and get this dynamic duo to power your business!

In this episode, we explore:

02:39 - Michaels Background

06:46 - Running the backend operations

10:54 - Understanding the market and its needs

13:54 - Skyrun common theme

19:34 - Learning management platform - VRU

22:47 - Capturing Guest Information

26:53 - Remarketing your past guest

29:20 - Tools used in communicating guest

32:37 - Leveraging your business

36:51 - Dynamic Pricing and Revenue Management

Connecting with the Guest:

Email: michaelf@skyrun.com

Website: https://www.skyrun.com/

LinkedIn: https://www.linkedin.com/in/skyrun/

Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Being ICONIC!

June 23, 2021

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51m

Calvin is the Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, LLC. Calvin specializes in delivering high-energy, customized keynote presentations for organizations that desire to reach or maintain ICONIC status. Calvin focuses on delivering the perfect blend of business concepts, story-telling and music themes to bring home an impactful message that touches both the heads and hearts of his audiences.

Calvin designed a practical and systematic technique called The ICONIC FrameworkTM to help organizations achieve and maintain iconic status in the eyes of their customers. Calvin is also host of The ICONIC Mindset podcast where he and his co-host John Avola share the secrets behind what it takes to make your business, idea or movement iconic.

This episode is sponsored by our friends at NoiseAware & Operto! NoiseAware is the only 100% privacy safe noise monitoring solution so get with NoiseAware so you don’t waste any time while you grow your professional and amazing business! Use SLICKTALK20 to get 20% off your noise devices with NoiseAware!

Our show partners at Operto are the leading solution for operators to enhance their operations by integrating with your property management software and making sure all smart devices create a contactless guest experience while streamlining operations. Check them out on their website, send me a message or just let them know Wil sent you and you’ll be in great hands!

In this episode, we explore:

03:22 - Background of the guest

05:29 - Homewood Suites Creation

09:03 - Lodging Options

13:32 - Becoming an entrepreneur and creating iconic presentations

18:51 - Importance of being authentic

25:04 - Knowledge vs Passion

28:23 - Pragmatic Optimism

34:25 - Being consistent

46:37 - What is inimitability?

Connecting with the Guest:

www.iconicpresentations.net

https://www.linkedin.com/in/calvinstovall/

https://twitter.com/ICONICSPEAKER
Slick Talk Website & Socials: https://bit.ly/3uCsm6H

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Bringing The Experience To Life In Hotels with Jon Weitz

July 7, 2021

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55m

Jonathan Weitz is the founder and president of Avocet Hospitality Group. In 2006, Weitz and his wife Lisa founded Avocet Hospitality Group via the acquisition of Islands West Real Estate, a small vacation rental business of Folly Beach, South Carolina. Over dinner with friends, the ultimate vision of Avocet Hospitality was born - to identify boutique properties that needed renovations and repositioning and to create unique guest experiences that are more than just hotel stays.

Fifteen years later, the Avocet Hospitality Group now includes award-winning The Vendue Arts Hotel in Charleston, South Carolina, historic The Read House in Chattanooga, Tennessee, oceanfront Tides Folly Beach, South Carolina, and St. Barth Exclusives, Saint-Barthélemy, Antilles, French West Indies.

Weitz began his hospitality career leading development and as general counsel for Kiawah Island Golf Resort helping to entitle and build the Sanctuary Hotel at Kiawah Island, South Carolina. During his tenure, he also worked with ownership to acquire and completely restore the historic Hermitage Hotel in Nashville, Tennessee, and oversaw the planning, design, and construction of both The Ocean Course Clubhouse and The Turtle Point Clubhouse. These experiences molded Weitz’ passion and drive for creating his own company.

Weitz is an alumnus of Clemson University and the University of South Carolina School of Law. A resident of Charleston, South Carolina, Weitz has served on the Board of Governors for the Charleston Area Convention and Visitors Bureau and a member of the Board of Trustees at Porter-Gaud Schools. In addition, he is active with charities and the arts and enjoys traveling. He and his wife Lisa have two children, Jessica, and Jonathan.

This episode is sponsored by Hostfully & Operto! Running a great property management company means you need a great property management platform and the ability to give automated access to your guests so you don’t waste your time doing things manually all the time! Upgrade your tech stack and get this dynamic duo to power your business!

In this episode, we explore:

02:41 - Johns Background

05:28 - Owning and Operating Hotels

12:12 - Understanding what you could and could not control

18:50 - Managing the property

23:32 - Importance of Technology

28:25 - Implementing good culture to the guests

36:07 - CornerStone of Culture

38:51 - Magic Money Program

42:59 - Key factor when looking into a new destination

Connecting with the Guest:

https://www.avocethospitality.com/