
Being ICONIC!
Slick Talk: The Hospitality Podcast
06/23/21
•51m
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Calvin is the Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, LLC. Calvin specializes in delivering high-energy, customized keynote presentations for organizations that desire to reach or maintain ICONIC status. Calvin focuses on delivering the perfect blend of business concepts, story-telling and music themes to bring home an impactful message that touches both the heads and hearts of his audiences.
Calvin designed a practical and systematic technique called The ICONIC FrameworkTM to help organizations achieve and maintain iconic status in the eyes of their customers. Calvin is also host of The ICONIC Mindset podcast where he and his co-host John Avola share the secrets behind what it takes to make your business, idea or movement iconic.
This episode is sponsored by our friends at NoiseAware & Operto! NoiseAware is the only 100% privacy safe noise monitoring solution so get with NoiseAware so you don’t waste any time while you grow your professional and amazing business! Use SLICKTALK20 to get 20% off your noise devices with NoiseAware!
Our show partners at Operto are the leading solution for operators to enhance their operations by integrating with your property management software and making sure all smart devices create a contactless guest experience while streamlining operations. Check them out on their website, send me a message or just let them know Wil sent you and you’ll be in great hands!
In this episode, we explore:
03:22 - Background of the guest
05:29 - Homewood Suites Creation
09:03 - Lodging Options
13:32 - Becoming an entrepreneur and creating iconic presentations
18:51 - Importance of being authentic
25:04 - Knowledge vs Passion
28:23 - Pragmatic Optimism
34:25 - Being consistent
46:37 - What is inimitability?
Connecting with the Guest:
www.iconicpresentations.net
https://www.linkedin.com/in/calvinstovall/
https://twitter.com/ICONICSPEAKER
Slick Talk Website & Socials: https://bit.ly/3uCsm6H
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode

Hospitality Is Freedom
June 16, 2021
•52m
With 15 years of experience in fast growing tech-startups, Marcus has successfully built up a leading PMS and Channel Manager for vacation rentals from scratch. During this journey, he has gained substantial knowledge about two-sided marketplaces, VC funding, growing companies and more importantly getting more bookings!
Join us and know how to successfully build a leading PMS and Channel Manager for vacation rentals from scratch.
Risk is something we can’t avoid and you know this! But... you can sure minimize your risk when it comes to putting things in place like NoiseAware & Safely.com! Safely have you, your guests, and your homeowner covered if anything goes wrong or gets damaged and guess what!? By having a NoiseAware device in your homes, you’ll have everything you need in order to have peace of mind!
In this episode, we explore:
03:46 - Background of the guest
06:23 - Creation of Hostaway
08:47 - Creating Game 53
11:47 - What is Game 53 look like
14:32 - Is creating a PMS beneficial?
17:54 - Big changes prior to Covid-19
24:18 - Consolidation of Tech
32:09 - Gap between hotels and vacation rentals
35:35 - Importance of guest’s experience
40:07 - Development side of Hostaway
44:17 - Travel Destinations
Connecting with the Guest:
Website: www.hostaway.com
LinkedIn: https://www.linkedin.com/in/marketingmarcus
Email: marcus@hostaway.comSlick Talk Website & Socials: https://bit.ly/3uCsm6H
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode

Growing A Franchise Vacation Rental Company
June 30, 2021
•42m
Michael Friedman: Director of Sales and Expansion SkyRun Vacation Rentals
Michael has over 30 years of hospitality, vacation rental, real estate, and travel and tourism experience. He has created, led, and implemented successful sales, sales training and development programs that increase revenue, market growth, and expansion. His programs have grown businesses by 40% to 1000%. He is a growth-oriented sales professional with leadership skills at both the franchise and sales level.
As a thought leader, Michael provides industry expertise in vacation rental outbound sales, network growth, sales funnels, and marketing plan development and execution. He is also the Co-Founder of Vacation Rental University (VRU), an online academy that educates, trains and supports the VR industry. VRU was founded to fill the massive void in education and training in a fragmented industry. Michael has a passion for developing others and has consulted with individuals as an executive coach and mentor.
Michael resides in Charleston, SC, where he enjoys playing golf, walking on the beach, and dining at many world class restaurants. He’s an avid college and professional football fan, and devoted father of two grown sons who reside in Madison, Wisconsin (his home state).
This episode is sponsored by Hostfully & Operto! Running a great property management company means you need a great property management platform and the ability to give automated access to your guests so you don’t waste your time doing things manually all the time! Upgrade your techstack and get this dynamic duo to power your business!
In this episode, we explore:
02:39 - Michaels Background
06:46 - Running the backend operations
10:54 - Understanding the market and its needs
13:54 - Skyrun common theme
19:34 - Learning management platform - VRU
22:47 - Capturing Guest Information
26:53 - Remarketing your past guest
29:20 - Tools used in communicating guest
32:37 - Leveraging your business
36:51 - Dynamic Pricing and Revenue Management
Connecting with the Guest:
Email: michaelf@skyrun.com
Website: https://www.skyrun.com/
LinkedIn: https://www.linkedin.com/in/skyrun/
Slick Talk Website & Socials: https://bit.ly/3uCsm6H
Learn more about your ad choices. Visit megaphone.fm/adchoices
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