8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626
Modern Wisdom
05/11/23
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Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.
Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more...
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Timestamps:
(00:00) Intro (01:03) How Businesses Use Discounts to Trick You (07:36) Extremeness Aversion (18:17) Our Naive Reaction to Numbers & Fonts (25:19) Christian Aid’s Engagement Experiment (31:53) The Importance of Framing in Marketing (42:14) How Marketers Manipulate Our Desire for Fairness (52:30) Triggering Consumers’ Righteous Indignation (1:04:05) The Red Sneaker Effect (1:08:54) The Halo Effect (1:17:54) Making the End of an Experience Great (1:27:53) Where to Find Richard
Extra Stuff:
Buy The Illusion Of Choice - https://amzn.to/3XDakP7
Follow Richard on Twitter - https://twitter.com/rshotton
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
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This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberman
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Previous Episode
Matthew Hussey is the world's best known female dating coach, aYouTuber, public speaker and an author.
Choosing your ideal romantic partner is one of the most important choices you will make. However, men and women seriously struggle to understand each other, perhaps more than ever. Thankfully Matthew has spent 15 years coaching millions of women through their relationship struggles.
Expect to learn what the women Matthew coaches actually want in a man, whether the dating landscape has actually changed that much over the last 15 years, how to build deep and lasting attraction, why more women are opting to not have children, what men often misunderstand about women's mindsets, whether men should be more vulnerable with their partners, how to present your best self on your online dating profile and much more...
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Timestamps:
(00:00) Intro (01:13) What has Changed in What Women Want? (04:42) How the Dating Market has Evolved (11:24) What Men Misunderstand About Women (24:49) Most Common Traits of Attractiveness (27:19) Complaints that Matthew Receives From Female Clients (41:23) Challenges of the Modern Dating Market (52:32) Why is there a Gap in Sexlessness Between Men & Women? (1:01:38) What Women say They Experience in Online Dating (1:14:37) Is Matthew Worried About Decreasing Birthrates? (1:27:18) How to Build Deep Lasting Attraction (1:37:20) How Matthew Finds Happiness Amidst Success (1:50:46) What to do if You Feel Disconnected in Life (2:12:00) Where to Find Matthew
Extra Stuff:
Check out Matthew's website - https://www.howtogettheguy.com/
Subscribe to Matthew's YouTube Channel - https://www.youtube.com/channel/UC9HGzFGt7BLmWDqooUbWGBg
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
-
Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberman
Get in touch.
Instagram: https://www.instagram.com/chriswillx
Twitter: https://www.twitter.com/chriswillx
YouTube: https://www.youtube.com/modernwisdompodcast
Email: https://chriswillx.com/contact/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
Ryan Terry is a professional bodybuilder, fitness model and IFBB Pro.
The realm of competitive bodybuilding demands extreme discipline that most people admire but few understand. Just what does it truly take to rise to the top of this sport? And how much do you have to sacrifice in the pursuit of excellence?
Expect to learn the origins of Ryan's bodybuilding career, his top 10 best exercises for muscle growth, why he chooses to not monitor his blood levels, who fuels his motivation and serves as his role model, why he transitioned away from the relentless tracking of every fitness metric, the morning routine that has propelled him to become the UK's number 1 physique competitor and much more...
Timestamps:
(00:00) Intro (00:30) What Drives Ryan to Compete? (08:38) Challenges of Turning a Hobby into a Profession (17:02) How to Stay Driven When You’ve Reached the Top (24:17) Ryan's Top 10 Exercises (34:58) Ryan’s Morning Routine (41:42) Running a Blood Testing Business (46:08) Experiences of Fatherhood (52:56) Insights on Nature Vs Nurture (59:30) What’s Next for Ryan?
Extra Stuff:
Follow Ryan on Instagram - https://www.instagram.com/ryanjterry/
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
-
Episodes You Might Enjoy:
This Is How To Master Your Life - David Goggins - #577: lnkfi.re/SN-Goggins
How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: lnkfi.re/SN-Peterson
The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: lnkfi.re/SN-Huberman
Get in touch.
Instagram: https://www.instagram.com/chriswillx
Twitter: https://www.twitter.com/chriswillx
YouTube: https://www.youtube.com/modernwisdompodcast
Email: https://chriswillx.com/contact/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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