8 Fascinating Psychological Biases - Richard Shotton - #592

Modern Wisdom

02/20/23

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97m

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Richard Shotton is a behavioural scientist, Founder of Astroten and an author.

This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of mental models, psychology, consumer behaviour, principles for advertising and social change.

Expect to learn the marketing secret about behaviour change that everyone forgets about, how to make habit formation absolutely seamless, why IKEA is so successful even though they don't make your furniture, a hack that any advertising campaign can use to make it stick in people's minds, how to fix the problem of choice paralysis and much more...

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Timestamps:

(00:00) Intro (00:34) Why You Should Care About Behavioural Science (05:55) Stated Vs Revealed Preferences in Human Behaviour (09:48) Making Habit Formation Seamless (16:12) Are Loyalty Schemes & Incentives a Scam? (23:27) Using Ease to Change Behaviour (33:50) Increasing the Perceived Value of Something (49:29) The Generation Effect in Behavioural Science (57:55) The Behavioural Science of YouTube Thumbnails (1:04:10) Explaining the Keats Heuristic (1:12:54) The Power of Concreteness (1:17:30) Are Stories Better than Statistics? (1:28:56) Psychology Behind Precise Pricing (1:36:24) Where to Find Richard

Extra Stuff:

Buy The Illusion Of Choice - https://amzn.to/3XDakP7

Follow Richard on Twitter - https://twitter.com/rshotton

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

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Previous Episode

Hollywood’s Message Is Dead - Critical Drinker - #591

February 18, 2023

•

75m

Critical Drinker is a movie critic, an analyst of modern entertainment media and a YouTuber.

Cinema is no longer just about entertainment, it's now a platform for social and cultural ideologies to be pushed through. If you don't like what Hollywood's execs tell you to like? Too bad, that's your prejudice showing, you bigot.

Expect to learn why there are no more positive heroic role models in movies, the problem with Velma getting naked on a cartoon, why Rotten Tomatoes reviews are diverging more than ever before, why Matt Damon was always right, just how destroyed Rick & Morty is as a franchise and much more...

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Timestamps:

(00:00) Intro (00:30) Critical Drinker’s Background (03:04) The Gap Between Rotten Tomatoes Critic & Audience Reviews (10:16) How Marvel is Patronising Women (16:56) Why Does Hollywood Hate Men So Much? (22:28) The Current Trend of Movie Remakes (29:56) Why A Stoic Man Is a Toxic Man in Hollywood (35:24) Explaining ‘Fan-baiting’ (38:46) Will the Market Show Hollywood that People Want Better Movies Again? (44:42) Why Aren’t More Films Optimistic & Positive? (51:09) Is House of the Dragon Redeeming the Game of Thrones Franchise? (55:19) What Went Wrong with Jurassic World: Dominion (58:30) The Story of Superman’s Lips (1:06:45) Rick & Morty Co-Founder’s Downfall (1:09:09) What is Critical Drinker Looking Forward To? (1:14:28) Where to Find Critical Drinker

Extra Stuff:

Subscribe to Critical Drinker on YouTube - https://www.youtube.com/@TheCriticalDrinker

Follow Critical Drinker on Twitter - https://twitter.com/TheCriticalDri2

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

Why Is No One Having Sex? - Alex DatePsych - #593

February 23, 2023

•

90m

Alex DatePsych is a Neuroscience and Behavioural Science researcher whose work focuses on attractiveness and dating.

We are in a new age of sexlessness. It could be that right now, the human race is having less sex than ever before. Given the rise of dating apps, the sexual revolution and hormonal birth control, how is this happening?

Expect to learn what the science says about whether girls find it creepy to be approached, whether dating is harder for young men now than in the past, why women's sexual desire declines at twice the rate of mens' in marriages, why there is a PUA to Incel Pipeline, if it's true that women's standards have risen over the last few decades, whether inceldom is all about looks and much more...

Timestamps:

(00:00) Intro (01:31) How to Approach Women Without Feeling Creepy (16:19) What is Causing the Rise in Sexless Men? (22:32) The Rising Standards of Women (27:34) Does Being Single for a Long Time Impact Happiness? (31:42) What It’s Like to Be in the Top 20% of Men on Dating Apps (36:40) Are Attractive Women Having More or Less Sex? (46:44) What Guys Get Wrong About What Women Find Attractive (58:12) The Origins of Inceldom (1:08:09) Do Men Really Want to Cheat? (1:16:03) Decline in Sexual Desire over Length of Relationship (1:23:42) Why People Accuse Alex of Pro-Feminist Dating Views (1:29:42) Where to Find Alex

Extra Stuff:

Check out Alex's website - https://datepsychology.com/

Follow Alex on Twitter - https://twitter.com/datepsych

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Episodes You Might Enjoy:

This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠

How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠

The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx