Exploring Hidden Gems in Bosnia and Herzegovina

Welcome to An Englishman in the Balkans, the podcast where I, share my experiences of life in Bosnia and Herzegovina as a British expat.

Join me as I explore the culture, history, food, and everyday life in this fascinating country. From hidden travel gems and local traditions to expat life insights, each episode offers a first-hand perspective on what it’s like to live, travel, and immerse yourself in the Balkans.

Whether you’re curious about Bosnia, planning a visit, or considering moving abroad, this podcast is your guide to discovering the authentic side of the region, through engaging stories, interviews, and personal reflections.

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In this episode, I sit down with Aleksandra Drinić, a tourism expert working within Bosnia and Herzegovina, to explore the evolving landscape of travel and tourism in this often-overlooked corner of Europe.

Together, we discuss the transformation the country has seen over the past few decades, the challenges and opportunities shaping the tourism sector today, and what makes Bosnia and Herzegovina such a rewarding destination for curious, open-minded travellers.

From breathtaking nature to deep-rooted traditions, Aleksandra shares insights into the country’s strengths, the role of sustainable tourism, and why Bosnia is increasingly being seen as a rising star for those looking beyond the usual travel map.

If you’ve ever wondered what Bosnia and Herzegovina truly offers, not just to tourists, but to communities building toward a positive future, this conversation is a must-listen.

A Journey Through Time and Heritage

In a world constantly seeking the new and exciting, Bosnia and Herzegovina emerges as a relatively undiscovered gem on the international tourism map. I recently had the opportunity to sit down with Aleksandra Drinić, a seasoned professional with over two decades of experience in tourism sector development, to discuss the country's evolving landscape as a travel destination.Aleksandra, who has extensive experience working with both international and local organisations in public relations and communication, shared her personal journey through the tourism sector. From studying abroad in the UK to her recent role as director for the northern region of Bosnia and Herzegovina with the USAID Tourism Project, Aleksandra has seen first-hand the rapid evolution of the country's tourism profile.One of the key aspects that sets Bosnia and Herzegovina apart, according to Aleksandra, is its incredible cultural heritage. She emphasises the importance of this heritage not just as a decorative backdrop, but as a driver for economic development. Initiatives such as the promotion of traditional river boats, like the "dajak," illustrate how cultural artefacts can become thriving tourism attractions, sparking local interest and fostering community pride.

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The Appeal of the Undiscovered

"What makes Bosnia and Herzegovina so special?" I asked Aleksandra."The greatest strength, besides the stunning nature and landscapes, is the warmth of the local residents," she replied. "They offer a genuine and unpretentious hospitality that is hard to find elsewhere. Visitors often leave with memorable experiences not just of places, but of the people they've met."Historically, international perceptions of Bosnia and Herzegovina have been overshadowed by the conflicts of the 1990s. Yet, as Aleksandra notes, it's a ‘fully undiscovered’ gem that has grown in international appeal, moving from being a place people had little awareness of, to a destination now recognised for its beauty and potential.

Unveiling Local Treasures

Throughout our conversation, Aleksandra revealed how local populations are becoming increasingly aware of the treasures in their midst. The pandemic served as a turning point, with domestic tourism flourishing as locals explored breathtaking sites like the small water mills art Krupa na Vrbasu.Moreover, Aleksandra recognises tourism as a potential bridge for peace-building in a nation still healing from past divides. By sitting at the same table and collaborating on tourism itineraries, communities across ethnic lines find common ground, promoting social harmony.

Towards a Bright Future

As the interview drew to a close, Aleksandra spoke passionately about the future.

"If I had a magic wand, I would bring together local residents, creative minds, and universities to connect heritage with modern innovation"

It’s clear that Aleksandra's hope for Bosnian tourism lies in fostering collaborations that bring ancient t...