ACU-040 Should A New Acupuncturist Start A Podcast? with Michael Max LAc.

AcuSprout: Acupuncture Podcast

09/29/22

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24m

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Are you a new Acupuncturist who wants to start a podcast?

Success is not a straight line. It is a succession of failed experiments, hard work, strong networks, support systems, timing and happy mistakes.

In this episode, on a random Sunday afternoon while testing new recording software a great little happy mistake of a podcast episode is born. I invite my Grumpy Uncle, Michael Max onto a mock podcast just to fill some airtime that I can later tinker with, but it was too good to not share.

Today’s Guest

MICHAEL MAX LAC.

I’ve been a student of acupuncture and Chinese medicine for going on 20 years now. It began as a curiosity as to how a few needles could not only resolve a stubborn health condition I’d had since childhood, but also improve my digestion, quality of sleep and mood. This lead me first to acupuncture school, and then Asia where I worked my way through the gate of Chinese language so I could study with doctors there. Today my work is informed by my clinical practice, the materials I read in Chinese from doctors of centuries past, and the teachers of our modern times who synthesize observations of the past with the challenges of the present. This podcast is rooted in my own curiosity, inquiry and appreciation for different points of view.

In this episode we discuss:

What it takes to create a successful practice.
How Qiological became the success it is.
Should a new Acupuncturist start a podcast?
Some basic ideas and tools to keep in mind if you DO start a podcast.

Resources:

JOIN THE ACUSPROUT NEWSLETTER HERE!
WANT TO BE ON THE EVERYDAY ACUPUNCTURE PODCAST? GO HERE!
LISTEN TO THE EVERYDAY ACUPUNCTURE PODCAST on APPLE or SPOTIFY.
LISTEN TO QIOLOGICAL.
Jane Electronic Medical Records. Use this link to get your first month free!
Follow AcuSprout on Instagram and Facebook

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

Previous Episode

ACU-039 How To Use Social Media To Market Your Acupuncture Practice

September 15, 2022

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42m

ACU-039 In today’s podcast I am going to share how to create effective social media posts to promote awareness of your Acupuncture Clinic.

What you'll learn:

Content creation and how to get the most out of your topics.
Where to start.
What tools I recommend.
Tips and Tricks to grow and get patients on Instagram.
How to use the 10 minute SMASH to grow your followers.
We will cover what to put in your profile bio.
How often to post.
The "must have" ingredients to each post.
And what NOT to do.

RESOURCES

Canva - simple graphic designs for everything
Hootesuite - social media post management
Later - social media management
Constant Contact - email marketing
Linktr.ee - put in your instagram bio to create email catch or schedule button

This is just another learning possibility. It is also a really great avenue to be creative if you are a creative person. I like it for that. I did NOT enjoy the very beginning of the learning process, but I am faster at it now an enjoy the process.

Jane Electronic Medical Records. Use this link to get your first month free!Follow AcuSprout on Instagram and Facebook

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

Next Episode

undefined - ACU-041 Diversity, Equity and Inclusion: A Conversation About How To Expand Your Thinking And Create An Inclusive Healthcare Clinic, with Kiki Toth of Jane

ACU-041 Diversity, Equity and Inclusion: A Conversation About How To Expand Your Thinking And Create An Inclusive Healthcare Clinic, with Kiki Toth of Jane

October 12, 2022

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55m

Diversity, Equity and Inclusion in your medical practice starts with YOU.

The willingness and courage to have uncomfortable conversations so that your clinic stands on ethical ground starts with doing your own internal work. To sort thru your own programming and call yourself out to become a better human and practitioner is the first step to building a safe and inclusive clinic and becoming aware of how much hidden bias affects healthcare and treatment outcomes.

I don’t think any of us would ever intentionally do something in clinic or elsewhere that would diminish another person, but bias in healthcare is a very big detriment.

I was very uncomfortable in this interview, and with good reason! I was ignorant. I was hiking into unknown territory with a moral compass, but no map. I am really grateful to have had such a generous and kind tour guide in Kiki to start my journey.

Today’s Guest

Kiki Toth, Product and DEI Specialist at Jane

Hi! My name is Kiki and I'm a Product and DEI Specialist here at Jane. I've worked in a few areas at Jane since starting in March 2020, including Support helping out our customers and as a Learning and Development Associate guiding our newbies through the beginning of their journey here at Jane. Throughout all of my work, DEI has been one of the most passionate aspects of my role. I hope to inspire others to actively work on creating an inclusive and equitable work environment for everyone. We all walk through the door with our own story and my purpose is to highlight these stories and empower marginalized communities.