ACU-020 Buy An Acupuncture Practice, Work For Someone Else Or Start Your Own Clinic? with Dr. MaryAnn Geness
AcuSprout: Acupuncture Podcast
03/18/21
•64m
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YOU’RE NEW......WHAT TO DO? AN EXPLORATION OF POSSIBILITIES.
New practitioners have SO many choices to make that often feel heavy. We have been a cog in the wheel of the educational machine where we are told exactly what hoops to jump through for 4 years. Suddenly, we sprout into the “real” world and are taxed with the challenge of making a living again. The options of where, how, and with whom are abundant.
Do you want to be an employee for a couple years? Do you know how much you should be paid? Should you be an independent contractor or an employee? Take insurance? Start our own practice? Or maybe you want to purchase a clinic. There are SO many steps involved in that too!
Listen in as I chat with MaryAnn Geness, DC. about EVERY aspect of business ownership. Dr. Geness has personally experienced every strata of the business world. She has been an employee, an independent contractor, associate, partner and boss. She has purchased a practice, sold a practice and dissolved a practice. She has owned large practices, a medium sized practice and a solo practice. She has pretty much done it all and we are fortunate that she is willing to share her experiences.
Grab your tea and a cookie and enjoy the show!
TODAY’S GUEST
MARYANN GENESS DC., OWNER OF SPARK CHIROPRACTIC AND ACUPUNCTURE
DR MARYANN GENESS has been in the healing arts for 25 years, first as a massage therapist and then as a chiropractor for the last fourteen years. She started into chiropractic as an Associate and then ran several large CAM practices, before selling her practice and downsizing to a smaller practice so she could also run a net-zero farm in Southern Oregon. As a practitioner, she uses gentle humor and understanding, allowing patients to feel safe and open to learning without the feelings of guilt that doctors' opinions can sometimes bring. She recognizes the importance of meeting people where they are and helping them get to where they want to go with love and self-respect. The time she spent as a massage therapist informed her techniques as a chiropractor and she spends a lot of time on the muscles and fascia along with the working on the joints.
Spark Chiropractic and Acupuncture
YOU’LL LEARN
- What should a new Acupuncturist know about when considering employment vs. being an independent contractor?
- Is is better to be paid a salary or work for commission?
- What should we know about lease space and triple net?
- What are the extra costs associated with leasing space?
- Should a new Acupuncturist purchase an existing clinic?
- What are the key elements to look for when purchasing a practice?
- How do you find a practice for sale?
- What key things should you take into consideration when purchasing a clinic?
- What size practice is potentially the most lucrative?
- What specific terms or stipulations to put in the purchase agreement.
- How to finance a clinic.
- Why you need to hire an attorney and an appraiser.
CALL TO ACTION
- Join me on Instagram @AcuSprout
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Previous Episode
COULD THIS BE THE PRACTICE OF THE FUTURE?
I went in search of a practitioner who was practicing medicine in the business model I was envisioning as a result of the Pandemic. A practice with multiple streams of income that housed an educational community and platform to answer questions and share the fundamentals of Chinese Medicine. A way to spotlight the spectrum of natural ways it can help people heal. I was looking for a way to treat patients in my office and remotely, and also a way to connect with an build relationships with people who want to be healthier but maybe aren’t ready for the needles while creating passive streams of income.
Here is what I found. I found a newish graduate who had a baby AND launched a practice a couple months after graduation. A social media expert who might catch up to The Rock sometime soon. A young, intelligent and well spoken woman who NEVER in ANY of our conversations let on that her life changing events were anything but motivational and helpful in her success. And I promise you that you want to stick around to the end to hear what her vision of success is.
TODAY’S GUEST
CAITRIA THIELE LAC., OWNER OF CONNECTED HEALING LLC.
Caitria's connection to the natural medicine realm began early in life, thanks to her parents who exposed her to chiropractic, acupuncture, biofeedback, and osteopathy for various issues throughout childhood. She began acupuncture school at a young age after stumbling upon a school 30 minutes from her hometown, where she felt an instant connection to TCM. Starting her practice just a few months before the birth of her daughter led to some outside-the-box marketing techniques that really paid off. She now practices in her dream clinic in Southern Wisconsin, working primarily with women's health, pediatrics, and mental health.
FIND HER HERE:
FaceBook: Connected Healing
Instagram: @connectedhealingcaitria
Website: ConnectedHealingLLC
YOU’LL LEARN
- Caitria talks about the support systems she had when she started her practice.
- The challenges of having a newborn as a single Mom and launching a practice were real, but they also catalyzed her practice to what it is today.
- Caitria is an Instagram Pro. She talks about what it takes to use social media as her main connection to attracting patients.
- I love her vision of success and you will too.
- We dive into her practice model which includes a membership and masterclasses.
- Her practice evolved because she focused on what came easy and doubled down on that.
CALL TO ACTION
- Go take a masterclass and then see if integrating this into your practice feels right for you.
- If you like the podcast please let other people know about it.
- Leave a review on Applepodcasts!
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Next Episode
CAN YOU GUESS THE FORMULA???!!!
Are you a game geek? Love a good puzzle? Maybe a little competitive? Do you miss being read to in class? ME TOO!!! In this episode we are going back to the cozy classroom with Phil Settels LAc.,the Director and Designer of the DAOM program at ACCHS, The Academy of Chinese Culture and Health Sciences. Phil reviews an herbal case he encountered in clinic and breaks it all down for me. Enjoy the show!
TODAY’S GUEST
PHIL SETTELS LAC.,
Phil Settels graduated from ACCHS in 2011. Early on in his engagement with Chinese Medicine, Phil had the opportunity to study with several amazing Shanghan Lun teachers, including Dr. Arnaud Verluys, Dr. Huang Huang and Dr. Suzanne Robidoux. Phil uses Classical Formulas almost exclusively in his own practice and in his teaching.
Phil was brought in to design the curriculum of the ACCHS DAOM program which started in 2017, and he is currently the Dean of Academics. This program was guided by the ideal of what would best serve clinicians while honoring both the roots of the medicine and its development over time, and empowering graduates to be stewards of Chinese Medicine. The program has a dual focus on Classical Chinese Herbalism as well as Orthopedics and Pain Management, with the goal that graduates have increased skill and confidence to treat any patient who walks through their door, whether their condition reflects an internal or a musculoskeletal dysfunction.
LINK TO JOURNAL ARTICLE WE DISCUSSED HERE.
CALL TO ACTION
- Head on over and check out the DAOM program! Be sure to tell them who sent you!
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