ACU-019 How This New Acupuncturist Grew Her Practice On Instagram with Caitria Thiele, LAc.
AcuSprout: Acupuncture Podcast
03/04/21
•63m
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COULD THIS BE THE PRACTICE OF THE FUTURE?
I went in search of a practitioner who was practicing medicine in the business model I was envisioning as a result of the Pandemic. A practice with multiple streams of income that housed an educational community and platform to answer questions and share the fundamentals of Chinese Medicine. A way to spotlight the spectrum of natural ways it can help people heal. I was looking for a way to treat patients in my office and remotely, and also a way to connect with an build relationships with people who want to be healthier but maybe aren’t ready for the needles while creating passive streams of income.
Here is what I found. I found a newish graduate who had a baby AND launched a practice a couple months after graduation. A social media expert who might catch up to The Rock sometime soon. A young, intelligent and well spoken woman who NEVER in ANY of our conversations let on that her life changing events were anything but motivational and helpful in her success. And I promise you that you want to stick around to the end to hear what her vision of success is.
TODAY’S GUEST
CAITRIA THIELE LAC., OWNER OF CONNECTED HEALING LLC.
Caitria's connection to the natural medicine realm began early in life, thanks to her parents who exposed her to chiropractic, acupuncture, biofeedback, and osteopathy for various issues throughout childhood. She began acupuncture school at a young age after stumbling upon a school 30 minutes from her hometown, where she felt an instant connection to TCM. Starting her practice just a few months before the birth of her daughter led to some outside-the-box marketing techniques that really paid off. She now practices in her dream clinic in Southern Wisconsin, working primarily with women's health, pediatrics, and mental health.
FIND HER HERE:
FaceBook: Connected Healing
Instagram: @connectedhealingcaitria
Website: ConnectedHealingLLC
YOU’LL LEARN
- Caitria talks about the support systems she had when she started her practice.
- The challenges of having a newborn as a single Mom and launching a practice were real, but they also catalyzed her practice to what it is today.
- Caitria is an Instagram Pro. She talks about what it takes to use social media as her main connection to attracting patients.
- I love her vision of success and you will too.
- We dive into her practice model which includes a membership and masterclasses.
- Her practice evolved because she focused on what came easy and doubled down on that.
CALL TO ACTION
- Go take a masterclass and then see if integrating this into your practice feels right for you.
- If you like the podcast please let other people know about it.
- Leave a review on Applepodcasts!
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Previous Episode
ACU-018 Why You Should Join Your State Association, with Beth Howlett DAOM, LAc.
February 18, 2021
•58m
YOUR STATE ASSOCIATION IS SUPERCALIFRAGILISTICEXPIALIDOCIOUS!!
Hey Sprouts! Are you feeling a little lost in all of the legal jazz your state is offering up? Trying to figure out what hoops to jump through and in what order? Not really sure where to find some help?
Did you know that your state association might have the answers you need? They may even have a detailed explanation or road map for you to follow. And even if they don’t, the ASA has mentors to help you!! Don’t know who the ASA is? Listen in to get the 411, then go join your state association. Then volunteer!
TODAY’S GUEST
Dr. Beth Howlett, DAOM, LAc, is the Vice President of Communications and Academic Services and adjunct faculty at Oregon College of Oriental Medicine (OCOM). In addition to leadership and teaching roles in the field of Chinese Medicine, Dr. Howlett also serves as the Education Working Group Co-Chair for the Academic Collaborative for Integrative Health (ACIH) and the Board Chair for the Oregon Collaborative for Integrative Medicine (OCIM).
YOU’LL LEARN
- How Oregon’s University level healthcare programs are championing collaborative systems that other states and organizations can learn from.
- How we keep students linked to their state associations from graduation to start up.
- This can happen at the school level by providing educational resources to students about what state associations have to offer.
- At the state level, welcome emails or letters to new practitioners may be a helpful entry point.
- Schools could host special events on campus around graduation time to onboard the new practitioners and create personal bonds.
- At the ASA level states could be educated on how to create meaningful packets on how to get your business started.
- States need to provide help where information is based on the specificity of the state.
- Part of the bridge program could be on having a granular herbal medicinary and prescribing.
- The Acupuncture Society of Acupuncturists has a mentorship program! The committee chair is Christine Cronin.
- Listen in as Beth gives her top 4 things Acupuncturists do that could bite you in the ass later. (My words, not hers...)
RESOURCES
- National Practitioner Survey: Attitudes and Practices Around Herb Sourcing: LINK
- Oregon Association of Acupuncturists: (OAA): LINK Facebook: LINK
- Oregon Collaborative for Integrative Medicine (OCIM): LINK
- OCOM/Kam Wah Chung Medical Collection Database: LINK
- More about Kam Wah Chung: LINK
- American Society of Acupuncturists (ASA): LINK
- American Society of Acupuncturists State Association list: LINK
WHAT TO DO NOW...
- Join your State Association and maybe even volunteer!! You can forge some pretty helpful relationships this way.
- Be sure to participate in the National Practitioner Survey.
- If your website is not ADA compliant, you need to listen to Episode 016.
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Next Episode
YOU’RE NEW......WHAT TO DO? AN EXPLORATION OF POSSIBILITIES.
New practitioners have SO many choices to make that often feel heavy. We have been a cog in the wheel of the educational machine where we are told exactly what hoops to jump through for 4 years. Suddenly, we sprout into the “real” world and are taxed with the challenge of making a living again. The options of where, how, and with whom are abundant.
Do you want to be an employee for a couple years? Do you know how much you should be paid? Should you be an independent contractor or an employee? Take insurance? Start our own practice? Or maybe you want to purchase a clinic. There are SO many steps involved in that too!
Listen in as I chat with MaryAnn Geness, DC. about EVERY aspect of business ownership. Dr. Geness has personally experienced every strata of the business world. She has been an employee, an independent contractor, associate, partner and boss. She has purchased a practice, sold a practice and dissolved a practice. She has owned large practices, a medium sized practice and a solo practice. She has pretty much done it all and we are fortunate that she is willing to share her experiences.
Grab your tea and a cookie and enjoy the show!
TODAY’S GUEST
MARYANN GENESS DC., OWNER OF SPARK CHIROPRACTIC AND ACUPUNCTURE
DR MARYANN GENESS has been in the healing arts for 25 years, first as a massage therapist and then as a chiropractor for the last fourteen years. She started into chiropractic as an Associate and then ran several large CAM practices, before selling her practice and downsizing to a smaller practice so she could also run a net-zero farm in Southern Oregon. As a practitioner, she uses gentle humor and understanding, allowing patients to feel safe and open to learning without the feelings of guilt that doctors' opinions can sometimes bring. She recognizes the importance of meeting people where they are and helping them get to where they want to go with love and self-respect. The time she spent as a massage therapist informed her techniques as a chiropractor and she spends a lot of time on the muscles and fascia along with the working on the joints.
Spark Chiropractic and Acupuncture
YOU’LL LEARN
- What should a new Acupuncturist know about when considering employment vs. being an independent contractor?
- Is is better to be paid a salary or work for commission?
- What should we know about lease space and triple net?
- What are the extra costs associated with leasing space?
- Should a new Acupuncturist purchase an existing clinic?
- What are the key elements to look for when purchasing a practice?
- How do you find a practice for sale?
- What key things should you take into consideration when purchasing a clinic?
- What size practice is potentially the most lucrative?
- What specific terms or stipulations to put in the purchase agreement.
- How to finance a clinic.
- Why you need to hire an attorney and an appraiser.
CALL TO ACTION
- Join me on Instagram @AcuSprout
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