Impact Books: Pre-Suasion by Robert Cialdini

Amelia Boone, corporate attorney at global powerhouse Apple by day and obstacle course-racing machine by night lets nothing hold her back. Three-time winner of the grueling, 24-hour World's Toughest Mudder challenge, sponsored athlete, and sport commentator shares why she embraces fear like a close friend in this tell-all episode of Impact Theory with Tom Bilyeu. SHOW NOTES Amelia talks about what she learned from being at rock bottom. [2:28] Amelia describes how she leveraged fear to embrace opportunities. [5:43] Amelia explains how she uses fear as a guiding light. [8:00] Tom and Amelia discuss compartmentalizing small tasks making friends with pain. [13:02] Amelia focuses on cultivating mental toughness and training in undesirable conditions. [15:38] Amelia expounds on the game of training and discovering purpose through failure. [22:39] Tom and Amelia talk about incorporating meditation and the power of routine. [26:19] Amelia elaborates on the never-ending merry-go-round of self-flagellation. [29:18] Amelia discusses power to outlast and keeping an underdog mentality. [32:28] Tom and Amelia uncover the misconceptions associated with a certain four-letter word. [37:29] Amelia reveals how she built confidence by celebrating small wins. [45:23] Amelia highlights the importance of shifting from hypersensitivity to normalizing gender biases. [48:19] Amelia defines the impact that she wants to have on the world. [52:49] MENTIONED IN THIS EPISODE Amelia’s blog - http://bit.ly/2mfNUFw [2:16] Documentary Rise of the Sufferfests - http://bit.ly/2mgQhI9 [14:39] Grit by Angela Duckworth - http://amzn.to/2bfMIu1 [19:54] Amelia’s blog about self-flagellation - http://bit.ly/1ZCOhnT [29:17] Former Lucasian Professor of Mathematics Steven Hawking - http://bit.ly/1wgZPkp [46:20] Res Ipsa Loquitur - http://bit.ly/2mws9BV [54:14] BONUS VIDEOS Amelia talks about the electric eel: http://bit.ly/2n9Crop World’s Toughest Mudder 2012 (Amelia starts at [5:57]) - http://bit.ly/2lRN7a6 FOLLOW AMELIA TWITTER: http://bit.ly/2mgR4sh INSTAGRAM: http://bit.ly/2mR7r0q FACEBOOK: http://bit.ly/2lRK7dP WEBSITE: http://bit.ly/2mgRgI1 Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Impact Theory is a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Every piece of content Impact Theory creates is meant to underscore the company mission to free people from The Matrix and help them unlock their true potential. Impact Theory exists to inspire the next generation of game-changing companies and creators that will make a true and lasting impact on the world. FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf

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