338: CZ "Be Hard on Yourself"

You need to know these three simple strategies that are either making your business or killing it. These mistakes have nothing to do with your actual sales process and everything to do with it.

Mistake Number One: People have no idea who you are You need to get attention for yourself and your business. Plan how you're going to advertise and then take action – get the word out. For example, it can be as easy as attending a high-profile event and taking a picture that you post on social media. By aligning your brand with a higher profile one you get their juice and audience.

Mistake Number Two: You're not getting in front of qualified customers Find your target. Get in front of them and sell. People constantly underestimate the importance of being around people. You can't be a homebody. Get out and move around. It's not the five people you know that determine your net worth. It's the five customers that you sell and close that deliver your net worth.

Mistake Number Three: You're not making an impression You need to concentrate on getting attention. Make an impact that will last forever in the customer's mind. Figure out your hook to get attention. How will you stand out against the herd in a good way? If you're presenting to a wealthy person that meets hundreds of fund managers how will you introduce yourself to stand apart? That hook is what will last in that person's mind.

Pay attention to these traps and avoid them. Make a plan. Practice and perfec