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The Cardone Zone - 334: CZ "Cash is King"
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334: CZ "Cash is King"

The Cardone Zone

06/08/18

46m

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Cash is king. You've heard this expression, time and time again. But the truth is, cash is not king. Cash flow is king.

Inflation makes your money worthless. It takes eight times the money to buy the same product or service today as it did in 1958. That means, what your $1,000 bought back then, it takes $8,269 to buy the same thing, today.

You need to invest your money to have it be worth anything. Cash does no good in the bank.

Here's what to do with your cash:

1. Invest in yourself to increase your income 2. Invest in your business to increase your income 3. Invest in real assets that produce cash flow

Make sure to take your cash and buy things with it that will make you more cash!

Previous Episode

$1 million is not a big enough goal because it doesn't give you enough money to live on if you live 20-25 years. If you just want to make $10k a month, you give the government $4k a month you spend $6k on house, car, insurance and you're out of money.

Here is the plan we made for Jarrod that made him a millionaire:

1. The right target is $10 million: Don't be selfish and say you don't need a lot, you owe it to your children and your parents.

2. No consumption at this level: Don't buy stuff to show off, Jarrod buys suits for less than $500, he leases his car, he rents his home—he's not driving around in a Lambo.

3. Stay broke: Use the 40% rule, you need to make as much income as necessary to store 40% of it.

4. Invest: This is the only thing that multiplies your money

5. Repeat: Earning money and investing it isn't a one-time thing, it needs to be an on-going thing.

Next Episode

The vast majority of good real estate is bought by, and owned by, the super wealthy. Not wealthy individuals, but mega-wealthy companies like Blackstone, Allstate and Met Life.

And, the reason they have preferred access to these deals is that Wall Street wants you to keep investing how you have been.

Wall Street wants you to buy a house, a duplex, and invest in a 401K or a Keogh plan. They don't want you investing with someone like Grant Cardone or in real estate.

In fact, they've stacked the deck against you. if you make less than $200,000 per year, you wouldn't qualify as an accredited investor to invest in these large real estate deals. This type of investor can invest in an accredited fund which costs very little to establish. Which, in turn, is very lucrative to those putting it together. Compare that to a non-accredited fund which can cost $500,000 to $1 million. There's no incentive to create that type of fund usually. The costs are too high.

Grant is changing all of that. He's taking on Wall Street and is creating his first non-accredited fund right now. And, the investment will be an equity investment – meaning you have the benefits of owning. You'll receive depreciation, cash flow, and appreciation.

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