415: Handling Multiple ICPs as a Solo Founder

I was recently reading an article about The Great British Baking Show - or Bake Off, as we fans of this fun TV competition call it. It was written by someone who had been on the show, one of the competitors, and they were talking about how looking at the show from the inside made them realize something profound: there are no real amateurs anymore.

Not only is that changing the media landscape, it also affects what businesses are needed to serve what has replaced them.

This episode of The Bootstraped Founder is sponsored by Paddle.com

The blog post: https://thebootstrappedfounder.com/the-pure-amateur-is-vanishing-why-everyones-a-performer-now/
The podcast episode: https://tbf.fm/episodes/414-the-pure-amateur-is-vanishing-why-everyones-a-performer-now

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