
323: The Power of the Dream Customer List
The Bootstrapped Founder
05/24/24
•16m
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Today, you get a glimpse into an ongoing marketing experiment for Podscan.fm. What if I can frontload value for my future customers even before they sign up?
Here's why I chose to create a Dream Customer List and how it will help me jumpstart customer acquisition.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/the-power-of-the-dream-customer-list
The podcast episode: https://tbf.fm/episodes/323-the-power-of-the-dream-customer-list
Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Previous Episode

322: Noah Kagan — Early Stage Founder Hurdles & How to Jump Them
May 22, 2024
•46m
Noah Kagan (@noahkagan) has made AppSumo a massive success — and he's spilling the beans on how to launch, build, and grow a successful software business. Noah likes to keep things weird, and our conversation is proof of that: from Taco T-shirts to failing at entrepreneurship, we walk through the ups and down of a wild and intriguing founder journey.
If you're looking for guidance that actually helps you find your footing, Noah's your man.
00:00:00 Lessons From Noah Kagan's Entrepreneurial Journey
00:12:54 Overcoming Fear of Asking for Help
00:17:56 Importance of Asking and Repeating Messaging
00:26:25 Business Development and Patience in Entrepreneurship
00:30:26 Entrepreneurial Insights on Book Launches
00:37:07 Building Relationships for Business Growth
Noah on Twitter: https://x.com/noahkagan
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/noah-kagan-early-stage-founder-hurdles-how-to-jump-them
The podcast episode: https://tbf.fm/episodes/322-noah-kagan-early-stage-founder-hurdles-how-to-jump-them
The video: https://youtu.be/MolxsU1csKc
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Next Episode

324: Tim Schumacher — The Bootstrapper's Mindset
May 29, 2024
•38m
Tim Schumacher (@TimSchu), the mastermind behind SEDO and Adblock Plus, now leads the SaaS Group to new heights. With $60 million ARR, 20 thriving businesses, and 300 employees, Tim shares his incredible journey from a coder to an influential entrepreneur in scaling businesses.
From his strategic focus on developer and online marketing tools to his forward-thinking perspective on the role of AI in reshaping the industry, we dive deep into the bootstrapping mindset and how it empowers founders to build something extremely valuable that SaaS Group can keep running, growing, and creating life-changing exits at the same time.
Oh, and did you know that Tim almost bought my business?
Tim on Twitter: https://x.com/TimSchu
00:00:00 Private Equity and Business Growth Trends
00:12:34 Evaluating Niche Business Acquisitions
00:24:39 Acquisition and Growth Strategies in Business
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/tim-schumacher-the-bootstrappers-mindset/
The podcast episode: https://tbf.fm/episodes/324-tim-schumacher-the-bootstrappers-mindset
The video: https://youtu.be/16MQT8hU7wY
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Private Equity and Business Growth Trends
- (12:34) - Evaluating Niche Business Acquisitions
- (24:39) - Acquisition and Growth Strategies in Business
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