311: Finding my Ideal Customer Profile

The Bootstrapped Founder

04/12/24

•

20m

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This week, I share my journey to finding Ideal Customer Profile — live on air. In this episode, I share my framework for determining who I will build for, market to, and sell to. I have a few candidate, and I work through my steps to find the right one for Podscan.fm.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/finding-my-ideal-customer-profile/

The podcast episode: https://tbf.fm/episodes/311-finding-my-ideal-customer-profile

Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Previous Episode

310: Jessica Malnik — How to Communicate as an Indie Hacker

April 10, 2024

•

46m

Jessica Malnik (@jessicamalnik) deeply understands how remote work has changed the world of marketing and running a business. And fortunately, she's sharing her knowledge.

In fact, we talk a lot about how to communicate right: with your customers, with your market, and even with your globally distributed remote employees. From preventing coworker burnout to customer engagement strategies and hiring for fractional roles, Jessica shares her valuable insights.

And if you ever wondered how an introvert should approach talking to people (for "fun" and profit), this episode is for you.

Jessica on Twitter: https://twitter.com/jessicamalnik

00:00:00 Remote Work Evolution and Fractional Marketing
00:07:24 Hiring Strategy and Writing Insights
00:13:44 Utilizing AI in Writing and SEO
00:17:11 Effective Marketing Strategy for Startups
00:21:17 Customer Conversations and Marketing Strategy
00:32:45 Mental Health in Remote Work
00:37:40 Understanding Cultural Communication in Business

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/jessica-malnik-how-to-communicate-as-an-indie-hacker/

The podcast episode: https://tbf.fm/episodes/310-jessica-malnik-how-to-communicate-as-an-indie-hacker

The video: https://youtu.be/90B_SWDV0_o

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Next Episode

312: Aaron Francis — You're FIRED!

April 17, 2024

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48m

Aaron Francis (@aarondfrancis) lost his job and gained a new outlook on life — or rather, he stepped into entrepreneurship for good. Aaron weighed his options, found old friends who were ready for new adventures and finally took the plunge that his supportive audience wanted to see him take.

Building his platform in public got him here. The skills he developed along the way keep the customers coming. So, where will this journey take him?

Aaron will share his approach, his fears, his hopes, and his strategy with you here today. And he's trying really hard ;)

Aaron on Twitter: https://twitter.com/aarondfrancis/

00:00:00 Navigating Layoffs and Entrepreneurship Journey

00:12:06 Building a Genuine Online Community

00:19:48 The Power of Authentic Storytelling

00:28:39 Try Hard Studios Video Production

00:33:01 Navigating the Galaxy Quadrant Theory

00:40:34 Navigating Career Paths Through Exploration

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/aaron-francis-youre-fired/

The podcast episode: https://tbf.fm/episodes/312-aaron-francis-youre-fired