
299: Adversarial Thinking in Entrepreneurship
The Bootstrapped Founder
03/01/24
•13m
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Sometimes, pondering what your worst enemy would do is a good idea. Taking their point of view gives you a fresh perspective on your own work, your business, and the way you are perceived.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/adversarial-thinking-in-entrepreneurship/
The podcast episode: https://tbf.fm/episodes/299-adversarial-thinking-in-entrepreneurship
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You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Previous Episode

298: Sharath Kuruganty — Letting Go Isn't Quitting
February 28, 2024
•49m
Sharath Kuruganty (@5harath) is not only a successful software entrepreneur and podcast host, but he's also open about the tough times he's faced, like losing his job while buying a home and having a baby. Sharath talks about the importance of being grateful, loving yourself, and understanding that life is short. He tells us how staying humble has helped him through tough times.
Sharath's story is especially powerful if you've ever felt like you had to change who you are to fit in. He explains how the culture in which he grew up made him chase respect and success in ways that weren't always true to himself.
But he learned that being real not only makes you happier but also draws people to you.
Sharath's journey into podcasting shows that even introverts can find their voice and audience in today's digital world. His experiences encourage everyone to be themselves and find their unique place in the podcasting community.
Sharath on Twitter: https://twitter.com/5harath/
00:00:00 Striking a Balance in Entrepreneurship
00:08:13 The Power of Authenticity in Public
00:16:18 Building Skills and Mindset for Success
00:28:08 Improvement, Self-Awareness, and Podcasting for Founders
00:36:02 Building Personal Brands Through Podcasting
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/sharath-kuruganty-letting-go-isnt-quitting/
The podcast episode: https://tbf.fm/episodes/298-sharath-kuruganty-letting-go-isnt-quitting
The video: https://youtu.be/99dD-rCLH-s
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Striking a Balance in Entrepreneurship
- (08:13) - The Power of Authenticity in Public
- (16:18) - Building Skills and Mindset for Success
- (28:08) - Improvement, Self-Awareness, and Podcasting for Founders
- (36:02) - Building Personal Brands Through Podcasting
Next Episode

300: Marc Louvion — Becoming a Product Launch Beast
March 6, 2024
•53m
Marc Louvion (@marc_louvion) is the Maker of the Year 2023 and the visionary behind the innovative ShipFast. His product development philosophy emphasizes rapid shipping and focusing on feature-specific builds, which has transformed his approach to creating tech products. Utilizing platforms like ProductHunt for launches, Marc highlights the importance of pre-validation and community feedback in fine-tuning his products, illustrating his strategic and responsive methodology to product creation.
In our insightful conversation —that at some point turns into a founder brainstorming session— Marc delves into the emotional nuances of creators who navigate various expressive avenues, from entrepreneurship to writing, and then returning to coding. His journey with ShipFast showcases the blend of strategic foresight and serendipity crucial for digital market success, alongside the continuous process of innovation. The discussion dive into the intricacies of building a community around a product, the challenges of SaaS businesses, and the significance of maintaining a work-life balance that incorporates personal interests, which in turn fosters a lifestyle that integrates personal well-being with technological advancement.
Marc on Twitter: https://twitter.com/marc_louvion
00:00:00 Building and Launching
00:07:54 Building Startups, Creating Magic, Finding Success
00:13:41 Building a Community Around a Product
00:26:08 Building a Software Community Platform
00:32:25 Balancing Work and Life as Founders
00:41:43 Sharing Hobbies and Life Reflections
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/marc-louvion-becoming-a-product-launch-beast/
The podcast episode: https://tbf.fm/episodes/300-marc-louvion-becoming-a-product-launch-beast
The video: https://youtu.be/yFy1n1TPWNM
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Building and Launching
- (07:54) - Building Startups, Creating Magic, Finding Success
- (13:41) - Building a Community Around a Product
- (26:08) - Building a Software Community Platform
- (32:25) - Balancing Work and Life as Founders
- (41:43) - Sharing Hobbies and Life Reflections
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