
296: Yong-Soo Chung — Surviving Serial Entrepreneurship
The Bootstrapped Founder
02/21/24
•55m
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Yong-Soo Chung (@yongsoochung) is a champion of the Personal Holding Company: he owns several businesses, a media company, eCommerce, and a service provider among them. How does one stay sane with that much work in such diverse fields? He shares his survival framework and much more on the show today.
I talk to Yong-Soo about hiring the right people to operate your business once it's outgrown you, if he would ever sell his money-making assets, and just how important it is to have your own distinct voice in a world full of best practices.
Looking to hire an operator for your business? Start a few more companies? Become better at juggling multiple hats? This one is for you!
Yong-Soo on Twitter: https://twitter.com/yongsoochung
00:00:00 Juggling Multiple Passion-Based Businesses
00:14:26 Building and Nurturing Exceptional Talent
00:20:55 Lessons Learned From Starting Projects
00:30:23 Exploring Audio-First and Video Formats
00:35:16 Podcast and Newsletter Strategy Optimization
00:45:47 Navigating Social Media Self-Identity
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/yong-soo-chung-surviving-serial-entrepreneurship/
The podcast episode: https://tbf.fm/episodes/296-yong-soo-chung-surviving-serial-entrepreneurship
The video: https://youtu.be/Q9oQdvSxZXs
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Juggling Multiple Passion-Based Businesses
- (14:26) - Building and Nurturing Exceptional Talent
- (20:55) - Lessons Learned From Starting Projects
- (30:23) - Exploring Audio-First and Video Formats
- (35:16) - Podcast and Newsletter Strategy Optimization
- (45:47) - Navigating Social Media Self-Identity
Previous Episode

295: Forever Business or Exit?
February 16, 2024
•14m
Many indie hackers and solopreneurs have a big exit as their primary goal. That
might be because of the money, but also because of a business’ limited life
span. But is there something like a ‘forever business’?
If so, what do you have to keep in mind here?
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/forever-business-or-exit/
The podcast episode: https://tbf.fm/episodes/295-forever-business-or-exit
Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Next Episode

297: Payment Platforms for Solopreneurs
February 23, 2024
•17m
Making money is hard. But even TAKING money takes some careful decision-making. Let's dive into payment platforms for solopreneurs today. Between Stripe, Paddle, and Lemon Squeezy (and then some), we have plenty of choices. But what matters most to people who already juggle 14 different jobs? I'll share what makes these platforms great, useful, and occasionally problematic for indie founders.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/payment-platforms-for-solopreneurs/
The podcast episode: https://tbf.fm/episodes/297-payment-platforms-for-solopreneurs
Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
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