
278: Nicolas Cole — Harnessing the Written Word for Profit
The Bootstrapped Founder
12/20/23
•58m
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Nicolas Cole (@Nicolascole77), co-founder of Ship30for30, will teach you why indie hackers should embrace writing as a transformative tool in their arsenal. He sheds light on the common misconception that writing pales compared to coding for developers, but illustrates how writing can be a vehicle for desirable outcomes like zero-cost customer acquisition and recognition within the industry. Listen in as he shares the secret of building a timeless library of content, emphasizing how past writings can continue to serve us without the need to create new material constantly.
Nicolas on Twitter: https://twitter.com/Nicolascole77
00:00:00 Writing's Importance for Indie Hackers
00:09:10 World of Warcraft and Writing Connection
00:12:07 Writing, Books, and Their Value
00:25:29 Finding Voice
00:28:01 The Power of Writing and Community
00:34:05 Writing for Readers
00:47:21 Ghostwriting and Its Benefits Explored
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/nicolas-cole-harnessing-the-written-word-for-profit/
The podcast episode: https://tbf.fm/episodes/278-nicolas-cole-harnessing-the-written-word-for-profit
The video: https://youtu.be/sX-CaJHf9cM
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
- (00:00) - Writing's Importance for Indie Hackers
- (09:10) - World of Warcraft and Writing Connection
- (12:07) - Writing, Books, and Their Value
- (25:29) - Finding Voice
- (28:01) - The Power of Writing and Community
- (34:05) - Writing for Readers
- (47:21) - Ghostwriting and Its Benefits Explored
Previous Episode

277: NoCode, AI, and the Future of Software Entrepreneurship
December 16, 2023
•21m
I've always been a fan of no-code tools. But recently, I stumbled into AI-assisted coding. And that has changed everything for me. Initially, I considered leveraging no-code for Podline but I soon realized they didn't quite meet my unique needs. This led me to discover the transformative power of AI-assisted coding, which has dramatically accelerated the development process. The fabled 10x developer? We all thought it was a person, but it's really a language model.
In this exploration, I've come to appreciate the immense potential of AI-assisted coding. It's not just about keeping pace with the promises of no-code tools; it's about potentially outstripping them. Join me in this fascinating discussion where I illuminate the significant strides and transformations in software development, particularly through the lens of AI's impact. You won't want to miss this conversation, especially if you're intrigued by the future of tech and coding.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/nocode-ai-and-the-future-of-software-entrepreneurship/
The podcast episode: https://tbf.fm/episodes/277-nocode-ai-and-the-future-of-software-entrepreneurship
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
Next Episode

279: Fear-Setting my SaaS: What’s Enough?
December 22, 2023
•21m
The holidays are a season when our priorities clash particularly often. And for me, Christmas is also a time for re-evaluating choices, making long-term plans, and preparing for another year of building a legacy.
So, let's do some fear-setting: what can go wrong? What would I do? How can I prevent it?
Today, you'll hear me go through this very important exercise for my new SaaS Podline. Peek behind the curtain of a serial entrepreneur and how I approach building something worth building.
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/fear-setting-my-saas-whats-enough/
The podcast episode: https://tbf.fm/episodes/279-fear-setting-my-saas-what-s-enough
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
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